Berlin – September 10, 2026 -- TCL showcased its "Inspiration Habitat," a hands-on display of AI-driven televisions, smart appliances and augmented-reality glasses, at IFA 2026 in Berlin, giving consumers a preview of how screen technology and artificial intelligence could reshape daily home life.
TCL's new TV hits 10,000 nits of HDR brightness
The centerpiece of the exhibit is the TCL X11L SQD-Mini LED television, which the company says delivers up to 100% of the BT.2020 All-Scene color gamut, precise local dimming and peak brightness of 10,000 nits HDR through its latest mini-LED display technology.
RayNeo's GT Max glasses bring Dolby Vision to AR for the first time
TCL also debuted the RayNeo GT Max augmented-reality glasses, which the company describes as the first AR glasses in the world to carry Dolby Vision certification, extending premium picture quality from the living room to mobile, on-the-go use.
Smart appliances aim to automate air, food and laundry care
Through its NXTHOME ecosystem, TCL presented a lineup of AI-connected appliances designed to work together in the home. These include the FreshIN 3.0 Ultra air conditioner, the built-in TCL Free refrigerator, and the TCL AI SuperDrum P9 Ultra washer-dryer, each aimed at applying AI to everyday tasks like air quality control, food storage and laundry.
TCL also introduced the AiMe Family Companion robot, built for multimodal interaction and realistic motion control as a household assistant.
Basketball fandom gets tied into the tech showcase
With the FIBA Women's Basketball World Cup 2026 taking place in Berlin during IFA, TCL folded basketball-themed fan experiences into its exhibit, linking its "#TCLforHer" campaign to the tournament and framing the activation around themes of confidence and resilience in women's basketball.
Daniel Sun, Chief Technology Officer of TCL Industries, said the IFA showcase was meant to demonstrate how AI and display innovation can create more intuitive, immersive, user-centered experiences by turning advanced display and AI capabilities into tangible products for the home.