SHERIDAN, WYOMING – Feb. 4, 2025 –ITB Innovators, which premiered in 2023 and is now in its third year, brings together innovative products, novelties, and services from exhibitors at the world's leading travel trade show, which takes place from March 4th to 6th, 2025 on the Berlin Exhibition Grounds. In the months leading up to the show, exhibitors were able to submit their innovations for free evaluation by the ITB Innovators team. The ITB Innovators put the industry's thought leaders in the spotlight. This year, 21 groundbreaking innovations will be presented. These future-oriented solutions and sustainable concepts provide an outlook on the trends of the coming years. The significant increase in the number of new entries - from 11 entries in 2023 to now 21 entries - underscores the industry's innovative strength. The innovations presented range from AI-supported hotel management systems to flexible mobility solutions and sustainable climate protection projects.
The Contributions of the ITB Innovators 2025
Hotel Management: AI-Powered Solutions for Revenue Management and Optimized Operational Processes
BookLogic is revolutionizing hotel revenue management with an AI-powered solution that acts like a virtual sales manager. Brainy RMS is a programmable revenue management platform tailored specifically to the hospitality industry. Hotellistat presents a pioneering innovation in hotel management: ARIS is the first holistic AI that uses over 1000 data streams to support hotels, hostels, and apartment buildings in their daily work. Like Magic optimizes hotel operations by automating 80 percent of administrative tasks and digitizing the guest experience. The latest version of "Turista" by W&W Systemberatung GmbH sets standards in the digitization and automation of processes in tourism management.
Efficient Guest Care Through Innovative Technologies
With its Guest Experience Suite, Duve redefines interaction with guests, improves satisfaction, streamlines operations, and increases sales. Runnr.ai optimizes guest interaction with an AI-powered virtual assistant that proactively accompanies guests throughout their journey via WhatsApp - from booking to check-out. Aicall.io revolutionizes guest communication in the hotel industry with an AI-based telephone assistant that handles incoming calls reliably, multilingual, and efficiently around the clock. The Nonius Digital Dining solution improves the gastronomic experience in hotels by combining state-of-the-art technology with an innovative guest focus.
Sustainable Initiatives and Solutions for the Industry
The "Cause We Care" platform from myclimate offers a simple and effective solution for climate protection and greater sustainability in the tourism and event industry. The Albanian Agritourism Association presents a new digital project to promote agritourism in Albania, the official host country of ITB Berlin 2025. The updated Agritourism App and website is a pioneering instrument for promoting agritourism in Albania and addressing social, economic, and technological challenges. The Trans Dinarica is the first cycle path connecting eight Western Balkan countries - Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, North Macedonia, and Serbia. Jean&Len offers hotels a sustainable solution with its innovative refill system, which reduces plastic waste while increasing guest comfort. MOBY BIKES presents STRIM, a groundbreaking solution for shared mobility: a universal parking and charging solution for e-bikes and e-scooters with "Tap and Ride" functionality.
Competitive Advantages Through Intelligent Solutions
With Hotel Benchmark, 80 DAYS offers hoteliers an innovative benchmarking service that compares digital marketing and website performance with the competition. With xCoRe, Cyberlogic introduces an intelligent platform that fundamentally changes the management of hotel contracts for tour operators and OTAs.
Seamless Payments and Smart eSIM Solutions
BridgerPay presents a groundbreaking solution that makes payment processes in the travel industry more efficient and future-proof. With the introduction of the Reseller Admin Panel, eROAMING offers a user-friendly platform that helps distributors, retailers, and partner companies streamline eSIM management. With the Unlimited eSIM, the world's first eSIM with unlimited data volume in 120 countries, World Mobile Limited sets a new standard for mobile connectivity. The company is responding to the challenges of the international roaming market with this innovation.
Intelligent Key Management
Sharebox is changing the car rental industry with innovative, secure, and user-friendly key management solutions.
Efficient Travel Offer Creation
Lato simplifies the creation and presentation of travel offers through automation. Travel professionals upload a document-based offer, and the AI creates a customized, visually appealing travel app. It automatically selects suitable images for accommodations, excursions, and destinations, which drastically shortens processing time.
Online Accreditation for Press Representatives and Bloggers/Creators
You can accredit yourself online here now. Please note the accreditation guidelines. There will be no accreditation options at the press counters on site during ITB Berlin. After successful registration and verification, you will receive the accreditation and your badge with your personal QR code for admission1 as a PDF file in the attachment via e-mail. Please show your QR code at the entrance. Your ticket is not transferable.
ITB Berlin 2025 will take place from Tuesday to Thursday, March 4th to 6th, as a pure trade visitor show. ITB Berlin has been the leading trade fair for the global travel industry since 1966. As before, the internationally renowned ITB Berlin Congress will take place parallel to the trade fair and live on the Berlin Exhibition Grounds. Under the motto "The Power of Transition lives here," 400 top speakers from business, science, and politics will discuss the industry's current and future challenges on 4 stages in a total of 17 topic tracks. At ITB Berlin 2024, over 5,500 exhibitors from 170 countries and regions presented their products and services to almost 100,000 attendees. As a year-round and globally present innovation hub, ITB Berlin offers the global tourism community valuable insights all year round with ITB 360° in the form of specialist articles, podcast episodes, and other innovative formats.
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