UN Tourism and CAF Join Forces to Promote Sustainable Tourism and Regional Branding in Latin America and the Caribbean
SHERIDAN, WYOMING – January 23, 2025 – SHERIDAN, WYOMING – Jan. 23, 2025 – UN Tourism and the Development Bank of Latin America and the Caribbean (CAF) have formalized a partnership to bolster sustainable tourism and enhance the visibility of the region's unique brand.
A Shared Vision for Sustainable Tourism Growth
This collaboration, solidified through a Memorandum of Understanding (MoU) signed by UN Tourism Secretary-General Zurab Pololikashvili and CAF Executive President Sergio Díaz-Granados, aims to leverage the Regional Brand of Latin American and the Caribbean to attract investment, foster partnerships, and drive sustainable tourism development.