UN Tourism and Morocco Partner to Drive Investment and Innovation in Africa's Tourism Sector
SHERIDAN, WYOMING – Jan. 29, 2025 – UN Tourism has strengthened its partnership with the Kingdom of Morocco, a key ally in its mission to drive innovation and boost investments in Africa's tourism sector.
Morocco Leads Africa in Tourism Growth
Morocco welcomed 17.4 million international tourists in 2024, a 20% increase from 2023, solidifying its position as Africa's most-visited country. This achievement underscores the country's successful strategy of making tourism a pillar of economic diversification and sustainable growth.