Oceanside, Calif. – September 30, 2026 -- GUNNAR Optiks has launched the Ojai Vision Recovery System, a $99 wearable designed to help screen-heavy users decompress in a single 10-minute session, available now at GUNNAR.com and select retail partners.
The device combines heat, compression and vibration in a foldable mask
Ojai delivers rhythmic air compression around the eyes, gentle heat at approximately 43°C (109°F), and vibration across five customizable recovery modes. It includes built-in Bluetooth audio for music, podcasts or guided relaxation, and a full-blackout design meant to block ambient light entirely. The unit folds for storage and recharges for repeat use at home, in the office or while traveling.
A pilot study found most users felt more relaxed within minutes
Ahead of launch, GUNNAR ran a real-world pilot study with screen-intensive users who rated their eye fatigue, dryness, tension and mental readiness before and after sessions. According to the company, 94% reported a high level of physical relaxation afterward, and 89% said their eyes felt more relaxed. Average discomfort ratings across five measures dropped by approximately 56% immediately following a session. By day 30, 87% of respondents were still using Ojai in 10-minute increments, typically after work or before bed. GUNNAR notes these are self-reported pilot results, not clinical or medical efficacy data, and that Ojai is not a medical device.
GUNNAR frames Ojai as the company's first product built for time away from screens
GUNNAR co-founder and CEO Joe Croft said the company has spent two decades focused on eyewear for hours spent in front of screens, and that Ojai extends that mission to the recovery period afterward. "GUNNAR eyewear has always been about the hours you're on. Ojai is about the minutes you're off," Croft said.
A new ad campaign pushes a daily 10-minute screen break
Ojai launches alongside GUNNAR's "Missing 10 Minutes" campaign, built around the line "Perform Hard. Recover Smart." The campaign will run across digital video, social media, creator partnerships, retail, ecommerce and in-person activations, encouraging users to take a 10-minute, notification-free break each day.