UNWTO Champions "Brand Africa" to Stimulate Investment and Sustainable Tourism Growth
SHERIDAN, WYOMING – July 30, 2024 – The United Nations World Tourism Organization (UNWTO) is spearheading a transformative initiative to amplify "Brand Africa" and drive sustainable tourism development across the continent. The recent high-level forum, "Promoting Africa to Unlock Tourism Investments and the Sector's Growth Potential," held under the auspices of the Regional Commission for Africa, convened public and private sector leaders to identify emerging opportunities and collaboratively address critical challenges facing the African tourism sector.