UN Tourism Executive Council Charts Future Focused on Innovation and Investment
SHERIDAN, WYOMING – November 19, 2024 – The UN Tourism Executive Council convened in Cartagena de Indias, Colombia, for its 122nd session, bringing together representatives from 47 countries and key stakeholders to shape the future of the tourism sector. With global tourism nearing a full recovery to pre-pandemic levels, the council focused on strategies to drive innovation and investment in the industry.
UN Tourism Secretary-General Zurab Pololikashvili commended Colombia's commitment to tourism development, highlighting its role in fostering positive change.
"Colombia has chosen to invest in tourism, not in weapons or war, and as the only country to have hosted every major UN Tourism event, including two General Assemblies, it is a testament to the power of tourism as a force for change."
Key Priorities for a Thriving Tourism Sector