SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - For decades, American BMW privateers had to wrench their own street cars into race shape. Today, they can order a factory-built BMW race car with a parts pipeline, tech support, and a clear pathway from entry level to the top of GT racing. Chapter 45 of PressClub USA's customer-racing history explains how that transformation happened - and why it reshaped paddocks across the U.S.

Why North America was a special challenge
Sanctioning bodies in the U.S. long used rulebooks that didn't match Europe's, which meant BMW's touring and GT customer cars couldn't slot in. While BMW NA's factory team adapted Euro-spec machines for IMSA, private teams had to strip road cars and build them up - roll cages, suspension, brakes, the works. The missing piece wasn't enthusiasm; it was a formal structure for support and parts on this side of the Atlantic.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - As dusk settles over Daytona International Speedway this weekend, a new era of BMW endurance racing will quite literally shine. BMW M Team WRT is taking the BMW M Hybrid V8 onto American soil for its first official IMSA WeatherTech SportsCar Championship test - and the prototype's new yellow headlights are stealing the show before the race even begins.

A debut that blends design and performance
BMW's latest evolution of its hybrid hypercar pairs technological refinement with visual drama. Alongside aerodynamic tweaks like a slimmer kidney grille and reworked front splitter, the 2026 version debuts new high-performance headlights designed to improve night visibility while paying homage to BMW M's racing heritage.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - MINI USA is making it easier than ever to join the fun side of premium driving. With the launch of the 2026 MINI Oxford Edition Countryman S ALL4, the brand introduces a new, value-driven model that blends everyday practicality with signature MINI style and spirit - all at a refreshingly accessible price.

A MINI that maximizes fun and minimizes compromise
The Oxford Edition Countryman S ALL4 continues MINI's mission of offering premium design and driving excitement without inflating the budget. Priced at $34,900 (plus destination and handling), this model packs the essentials that make MINI such a joy to own - energetic performance, clever features, and a confident stance - while delivering strong value across the board.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - BMW is charging into 2026 with smarter power, longer range, and more excitement behind the wheel. The latest update to the BMW i4 lineup brings not just incremental improvements, but a meaningful evolution of efficiency and performance - led by the newly named BMW i4 M60, a model that embodies the next level of electric driving confidence and M performance DNA.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - The next generation of racing talent is ready to take the wheel. BMW M Motorsport has proudly concluded the inaugural year of its M Racing Academy, a comprehensive training program dedicated to shaping rising stars from customer racing into complete professional drivers. The "Class of 2025" - Berkay Besler, Nerea Martí, Matt Million, and Niels Tröger - spent the past year immersed in a hands-on journey of performance, mentorship, and personal growth under the guidance of BMW's elite works drivers.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - Two icons of British creativity are once again joining forces. MINI and Sir Paul Smith, both renowned for their style and innovation, have unveiled the new MINI Paul Smith Edition - a playful, design-driven take on the classic MINI spirit. Premiering at the Japan Mobility Show in Tokyo, this edition captures everything we love about British design: timeless, bold, and a little cheeky.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - BMW of North America's record 371,346 U.S. sales in 2024 didn't happen by chance - they're the result of decades of listening to American drivers and reshaping the lineup around how people really live, drive, and buy. From service-first dealerships to the "Power of Choice" across gas, hybrid, and fully electric models, BMW's story is ultimately about giving consumers more ways to feel connected to their car.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - The mighty BMW X5 has just proven that luxury and endurance can share the same DNA. After eight grueling days and 1,700 miles of sand, rock, and sun-scorched desert, a nearly stock BMW X5 stormed to victory at the 2025 Rebelle Rally - earning the coveted Bone Stock Award and an impressive second place overall in its class.

A Win Born from Pure Capability and Courage

Behind the wheel was seasoned off-road driver Rebecca Donaghe, joined by BMW of North America Product Manager Rebecca Dalski as navigator. Their teamwork didn't just bring home trophies - it showed what BMW's X family can achieve far beyond paved roads. The Rebelle Rally, known for its brutal terrain and no-GPS rules, challenges competitors to rely on old-school navigation with paper maps and compasses.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - What began as a passionate movement among a few spirited BMW drivers has evolved into one of the most enduring love stories in automotive culture - the partnership between BMW of North America and the BMW Car Club of America (CCA). It's a relationship that transformed from early rivalry into a friendship defined by trust, loyalty, and the shared joy of driving.

A Club Born from Passion and the Open Road

The roots of the BMW CCA stretch back to the late 1960s, when a handful of enthusiasts fell head over heels for the nimble BMW 1600-2 and 2002 models. Their enthusiasm quickly spread, and soon, clubs popped up across the U.S. - in Boston, Palo Alto, Kansas City, and beyond. In 1970, the first "Oktoberfest" brought them all together in Massachusetts for what would become a beloved annual tradition of driving, camaraderie, and celebration.

SHERIDAN, WYOMING – November 10, 2025 – SHERIDAN, WYOMING - November 10, 2025 - At this year's EQUIP AUTO trade show in Paris, The Future is NEUTRAL took center stage - not just for its bold sustainability mission, but for winning the Innovation Award in the category "Energy Transition, Sustainable Development, Circular Economy." The honor recognizes the company's groundbreaking work in remanufacturing electric vehicle powertrains, marking a significant milestone for Europe's automotive circular economy.

Driving the Circular Revolution in Mobility