SHERIDAN, WYOMING – December 10, 2025 – Innovation might sound like a corporate cliché, but for Dr. Deepali Palta, VP Global R&D Innovation and Sustainability at Kellanova, it’s something far more practical: a way to create food that genuinely fits people’s lives, delivers real business value and uses technology with intention rather than hype.

Designing food for real lives, not just for shelves

For Palta, food is never just fuel. Growing up in India, she still remembers the comfort and warmth of her mom’s aloo paranthas — a reminder that food carries memories, emotions and meaning. That emotional connection is now built into how she approaches every new idea: snacks and products should feel like they belong in people’s daily rituals, not just in a marketing campaign.

To keep that focus sharp, she uses a simple three-part lens: Consumer, Business, Technology (CBT). It’s a framework that asks three questions in parallel:

SHERIDAN, WYOMING – December 10, 2025 – Alfa Romeo is reshaping its global brand narrative with the appointment of Eugenio Franzetti as its new Responsible for Marketing, bringing a blend of motorsport passion, premium-brand expertise and bold communication style that promises to resonate deeply with car lovers around the world.

A new storyteller for an iconic Italian brand

For fans, Alfa Romeo is more than a badge – it’s an emotional mix of passion, performance and unmistakable Italian flair. With Eugenio Franzetti stepping into the marketing lead role, the brand is clearly doubling down on that identity. Reporting directly to Alfa Romeo CEO and Maserati COO Santo Ficili, he takes over from Cristiano Fiorio, who moves to Maserati to lead Marketing while continuing his role as General Manager of BOTTEGAFUORISERIE.

SHERIDAN, WYOMING – December 10, 2025 – BMW Motorrad Motorsport is cranking up the excitement for U.S. race fans as Chicago-based OrangeCat Racing officially becomes a BMW MOTORRAD MOTORSPORT Team in the 2026 MotoAmerica Superbike season. After three highly successful years in the Stock 1000 class, the privateer squad now moves into North America’s premier Superbike championship with full factory backing and a sharpened rider lineup.

From hungry privateer to factory-backed Superbike contender

OrangeCat Racing’s relationship with BMW began in 2023, when the team first lined up in MotoAmerica’s Stock 1000 class with the BMW M 1000 RR. The results came quickly: over three seasons, OrangeCat riders delivered 10 wins and 33 podiums, including runner-up championship finishes with Kaleb DeKeyrel in 2023 and Jayson Uribe in 2024, plus a 2025 title with Andrew Lee.

SHERIDAN, WYOMING – December 10, 2025 – When BMW returns to Art Basel Miami Beach 2025, it isn’t just bringing VIP shuttles and sleek badges – it’s arriving with a full-on art statement, created in collaboration with acclaimed sculptor Kennedy Yanko and inspired by the 738-hp BMW XM Label.

Where art fair glamour meets automotive muscle

As Art Basel’s Official Global Automotive Partner, BMW has turned Miami Beach into a rolling gallery once again from December 5 to 7, 2025. The brand’s presence goes far beyond simple logo placement: Art Basel First Choice VIP guests are chauffeured between venues in BMW’s flagship models, while the centerpiece activation explores how metal, motion and design can all tell the same story.

SHERIDAN, WYOMING – December 8, 2025 – A new power duo is taking center court in the tennis and lifestyle world as Mercedes-Benz announces 21-year-old tennis superstar Coco Gauff as its latest global brand ambassador. Fresh off multiple Grand Slam titles and a surge to world #3 in the rankings, the American phenom is now teaming up with the iconic luxury brand to inspire a new generation of fans on and off the court.

A Generational Tennis Talent Meets a Global Luxury Icon

Coco Gauff’s rise has been nothing short of spectacular. Still early in her career, she has already claimed two Grand Slam singles titles and one Grand Slam doubles title, firmly establishing herself as one of the most exceptional athletes of her generation. After winning the US Open in 2023 at just 19, she added a French Open doubles crown in 2024 and a French Open singles title in 2025, confirming her status as a dominant force in women’s tennis.

SHERIDAN, WYOMING – December 8, 2025 – Puerto Rico’s lively south coast just gained a new go-to address for value-conscious travelers as the first Spark by Hilton in the Caribbean and Latin America opens its doors in Ponce. Blending modern Spanish architecture, smart amenities and a wallet-friendly premium economy concept, Spark by Hilton Ponce is designed for guests who want a clean, comfortable base near culture, beaches and business without sacrificing style.

A new kind of “just-right” hotel for Ponce

Located in Puerto Rico’s second-largest city, Spark by Hilton Ponce is built around simple, thoughtful comfort. The 120-room hotel combines modern Spanish-inspired architecture with an inviting courtyard and a lobby that feels more like a community living room than a check-in hall.

SHERIDAN, WYOMING – December 8, 2025 – For a growing wave of travellers – especially Gen Z – a passport stamp now feels just as important as a promotion. New 2026 insights from Global Hotel Alliance’s 34-million-member GHA DISCOVERY loyalty programme show that trips are becoming less about ticking boxes and more about expressing who you are, how you want to live and what you truly value.

Travel as identity: why Gen Z sees trips as milestones

Across all ages, 65% of travellers say that travel expresses their identity, and nearly 90% either agree or stay neutral – a clear sign that trips are now part of how people define themselves. Among Gen Z, that trend goes even further: half say travel matters more than traditional career milestones, with particularly strong sentiment in Germany, the US, Thailand, the UAE and India.

SHERIDAN, WYOMING – December 8, 2025 – The lights are turning green on a new all-electric adventure for DS Automobiles as the brand kicks off its 11th season in the ABB FIA Formula E World Championship. With the São Paulo E-Prix opening Season 12 on December 6, DS heads back to the iconic Sambadrome armed with a refined race car, a hungry young talent, and a seasoned Formula E star ready to hit his 100th race.

A High-Speed Season Opener in the Heart of São Paulo

Once again, the Formula E season starts in Brazil, where the 2.9-kilometre São Paulo circuit weaves through the legendary Sambadrome. Long straights, tight corners and a lively urban backdrop guarantee the kind of close, energy-focused racing that makes this championship so addictive to watch. For DS Automobiles and partner PENSKE AUTOSPORT, it’s the perfect stage to send a message: they’re here to win races and fight for the final podium at season’s end.

SHERIDAN, WYOMING – December 8, 2025 – DS Automobiles has its first points of the new ABB FIA Formula E World Championship season on the board, after a dramatic São Paulo E-Prix that mixed comebacks, red flags and a reminder of just how unpredictable all-electric street racing can be. For fans, it was the kind of opener that sets the tone for an intense, globally watched Season 12.

Action-Packed Start Under the Lights of the Sambadrome

Racing through São Paulo’s famous Sambadrome, with its long straights and tight corners, the season opener was non-stop action from lights out to the final lap. A late incident brought out the red flag and a restart behind the safety car, reshuffling strategies just as teams were playing their final energy cards.

SHERIDAN, WYOMING – December 8, 2025 – Citroën’s big leap into all-electric single-seater racing has paid off faster than many fans dared to hope. In a dramatic São Paulo season opener, the new Citroën Racing Formula E Team turned its very first race into a statement result, with New Zealander Nick Cassidy charging from P15 on the grid to a hard-fought P3 – and straight onto the podium.

From P15 to P3: A Charge Worth Remembering

The opening round of the ABB FIA Formula E World Championship in São Paulo was always going to be a test of nerves for Citroën. New team, new structure, first race in single-seaters – and a bumpy, high-intensity street circuit to contend with. Instead of easing into the season, Cassidy delivered a performance that showed exactly why he’s considered one of the championship’s fiercest racers.