New York – September 17, 2026 -- A kitchen staple just walked the streets of Manhattan during New York Fashion Week, as If You Care unveiled a fully wearable dress made entirely from its Parchment Baking Paper.
Actress and longtime If You Care fan Busy Philipps debuted the custom piece, calling the concept "a fun, unexpected way to show what this everyday kitchen staple can actually do."
The dress is built from the same parchment used in home kitchens.
If You Care Parchment Baking Paper is designed to prevent sticking and ease cleanup for roasting, baking, and sheet-pan meals. The paper is unbleached, chlorine-free, non-toxic, and compostable after use -- properties the brand carried directly into the fashion piece.
"It's made with unbleached, totally chlorine-free paper and without added PFAS or other forever chemicals," said Jenna Davis, Sr. Director of Brand Marketing at If You Care. "Once the dress has had its moment, the parchment can be composted."
A New York designer hand-folded the look from a '60s silhouette.
New York-based designer Lucy Boogaerts, known for working with unconventional materials, crafted the dress entirely from parchment paper, including its floral detailing. Much of the construction was done by hand through folding techniques.
One fan can win a custom version of the dress.
Starting September 14, If You Care is running a sweepstakes offering one winner a custom replica of the dress, tailored to their measurements, along with a year's supply of If You Care products. Entries are open through September 30, 2026, at IfYouCareParchmentPaperDress.com. No purchase is necessary, and the offer is void where prohibited.