Parchment Paper Hits the Runway as If You Care Debuts Wearable Dress
New York – September 17, 2026 -- A kitchen staple just walked the streets of Manhattan during New York Fashion Week, as If You Care unveiled a fully wearable dress made entirely from its Parchment Baking Paper.
Actress and longtime If You Care fan Busy Philipps debuted the custom piece, calling the concept "a fun, unexpected way to show what this everyday kitchen staple can actually do."
The dress is built from the same parchment used in home kitchens.
If You Care Parchment Baking Paper is designed to prevent sticking and ease cleanup for roasting, baking, and sheet-pan meals. The paper is unbleached, chlorine-free, non-toxic, and compostable after use -- properties the brand carried directly into the fashion piece.