New Orleans – October 01, 2026 -- HOTWORX, the infrared sauna fitness franchise with more than 900 studios worldwide, has kicked off its annual Workouts for Heroes campaign, running October 1 through November 30. All proceeds will go to the National Breast Cancer Foundation's Military Women's Patient Relief Fund, which covers non-medical expenses like childcare, lodging and transportation for military women undergoing breast cancer treatment.
Pink retail items fund the cause dollar by dollar
HOTWORX is selling limited-edition Pink Yoga Towels, Pink Yoga Mats and Pink Yoga Mat Holders at studios nationwide. The company will donate $1 for every towel and mat sold, plus $0.14 for every Pink Yoga Mat Slap Band purchased.
Members can dedicate $5 cards to a veteran or survivor
The campaign's "Honor a Warrior" Dedication Cards let members donate $5 to honor a veteran or breast cancer survivor close to them. Participating studios are also running their own Workouts for Heroes raffles, where every $1 donated equals one raffle entry. Donations for both the dedication cards and raffles are collected through the campaign's official GiveButter page.
Last year's effort raised over $63,000
In 2025, HOTWORX members, franchisees and corporate staff raised $63,253.42 for veterans and military women battling breast cancer. Since 2024, the company's Workouts for Heroes and breast cancer awareness campaigns have raised more than $110,000 combined.
"Last year, our members showed us what's possible when an entire fitness community rallies behind a cause," said Stephen P. Smith, Founder and CEO of HOTWORX. "Every towel, every dedication card and every raffle ticket this year goes toward helping military women focus on what matters most during treatment."