Ad Council

New Ad Council Campaign Tackles Untreated Postpartum Mental Health

New York – October 01, 2026 -- The Ad Council has launched The Secret to Motherhood, a new maternal mental health campaign urging new and expecting mothers to prioritize their own well-being as part of caring for their children.

One in five mothers face a maternal mental health condition

According to the CDC, these conditions are the leading cause of pregnancy-related deaths in the U.S. Despite this, three in four cases go untreated, largely due to stigma surrounding the topic.

A new PSA series called 'What's Her Secret?' anchors the effort

Developed with Mischief USA on a pro-bono basis, the campaign is available in English and Spanish and includes broadcast and digital creative, strategic partnerships and talent activations. All materials direct mothers to a resource hub at LoveYourMind.com/moms, also available in Spanish at ConAmorTuMente.com/mama.

VA and Ad Council Launch New PSAs for Veteran Suicide Prevention Week

Washington – September 15, 2026 -- The U.S. Department of Veterans Affairs (VA) and the Ad Council are rolling out new public service announcements and expanded resources at VA.gov/REACH as part of Buddy Check Week, running Sept. 21-25, 2026, within the ongoing "Don't Wait. Reach Out." campaign.

Suicide remains a leading cause of death among young Veterans.

In 2023, suicide was the second-leading cause of death for Veterans under 45, with 6,398 Veterans losing their lives that year, according to the 2025 National Veteran Suicide Prevention Annual Report.

Refreshed PSAs target Veterans who question if they deserve support.

The updated "You Are a Veteran" PSAs, developed pro bono by creative agency GSD&M, use Veteran-to-Veteran messaging to reinforce that all Veterans, regardless of when, where or why they served, earned access to care and resources. The ads will run nationwide on donated media placements.