The Bar Method

Miami – September 18, 2026 -- Protein bar brand TRUBAR and matcha café chain Cha Cha Matcha have launched a joint collaboration bringing a new limited-edition matcha protein bar, a custom café drink and a protein-boosted cold foam to stores and select café locations.

The Love You So Cha Cha Matcha bar pairs white chocolate with matcha notes.

The new bar delivers 12 grams of plant-based protein and 12 grams of fiber, coated in white chocolate with sweet green tea matcha flavoring. It fits into TRUBAR's existing lineup of 100% plant-based, gluten-free, dairy-free, soy-free and seed oil-free bars.