Gabriel & Co. Marks 10 Years With DKMS, Opens Public Donor Drive
New York – October 16, 2026 -- Anyone can now join the global blood stem cell donor registry from home: Gabriel & Co. has opened a digital donor drive that mails a cheek swab kit to supporters, as the jewelry brand marks 10 years of partnership with the blood cancer nonprofit DKMS.
Register with a cheek swab at home
The digital drive extends beyond Gabriel & Co.'s own team. Supporters sign up through a dedicated online link, receive the swab kit by mail and complete it at home. The company says the goal is to make donor registration accessible to its community and beyond.
The stakes are concrete. For many people with blood cancer or other blood disorders, a blood stem cell transplant from an unrelated donor can be a critical treatment option. Because patients often depend on a matching donor outside their family, a larger registry can improve their chances of finding a match.