Uli Hoeneß Honored as Legend at SPORT BILD Awards 2026
Hamburg – September 04, 2026 -- The SPORT BILD Award 2026 handed out ten trophies to the year's biggest sports names at Hamburg's Fischauktionshalle on Monday evening, honoring standout performances, comebacks and charity work in front of roughly 700 guests from sport, politics, business and media.
TV host Esther Sedlaczek co-presented the show for the first time alongside SPORT BILD editor-in-chief Henning Feindt.
Uli Hoeneß receives the Legend Award for a 48-title career
Bayern Munich honorary president Uli Hoeneß won the Legend Award for his life's work. As player and executive he collected 48 titles, including the 1972 European Championship and 1974 World Cup with West Germany. He took over as Bayern manager in 1979 at age 27 when the club was in debt, later serving as president and supervisory board chairman. Comedian Bruno Jonas delivered the laudatio. Hoeneß said his hunger for success remains: "I love people who are hungry."