Understood.org Launches 'Less Noise, More Understood' Campaign for ADHD Families
New York – September 30, 2026 -- Understood.org, a nonprofit supporting neurodivergent individuals and their families, has launched a new brand campaign called "Less Noise, More Understood," timed to ADHD and Learning Disabilities Awareness Month in October.
The campaign targets misinformation overload facing parents
Research cited by the organization found that 52% of TikTok videos about ADHD and 41% of videos about autism contain inaccurate or misleading information. One in four caregivers say they've regretted a health decision for their child because of conflicting information they encountered.
"Social media mentions of 'neurodivergence' more than quadrupled between 2021 and 2025, and they're still climbing," said Nathan Friedman, co-president and chief marketing officer at Understood. "As the conversation grows, this community deserves credible information that's easy to find, trust and act on."