Black Friday Savings: Gaming Drops 10%, Computers Cost More
Hamburg – October 29, 2026 -- Shoppers hunting Black Friday deals can save up to 10 percent on gaming gear, audio products and smartwatches, but some categories cost more than in the month before. That is the result of a price analysis by comparison portal guenstiger.de of last year's Black Friday.
More than two-thirds of the items analyzed were cheaper on the sale day than in October. Across all categories, the average discount was 4 percent.
Gaming, audio and smartwatches offer the biggest savings
Consoles and video games were on average 10 percent cheaper than in October. Headphones, speakers and other audio products came in 7 percent below their October level, and smartwatches also saved buyers 7 percent. Toys were 6 percent cheaper.
TVs cost 5 percent less than in the previous month, beauty products 4 percent less, and household electronics 2 percent less.