Henkel

Stamford, Conn. – October 01, 2026 -- Snuggle fabric softener is teaming up with Peanuts for a campaign celebrating two beloved blue blankets: the one carried by Linus and the one clutched by the Snuggle Bear mascot.

A pop-up in New York lets visitors cuddle their own blue blanket

On October 17 and 18, Snuggle will open an immersive pop-up experience in New York City. Guests can step into a space inspired by the Peanuts world and hold a signature blue blanket freshly washed in Snuggle Blue Sparkle scent. The brand says visitors may also receive a special Snuggle-branded keepsake to take home.

Rocky Hill, Conn. – September 19, 2026 -- Henkel has opened a sweepstakes for U.S. soccer fans, running from September 16 to November 13, 2026, offering signed U.S. Women's National Team jerseys, soccer balls, and hats from two-time World Cup champion Alex Morgan.

Morgan made 224 appearances and scored 123 goals for the national team. The promotion ties into Henkel's existing partnership with Morgan, which included the release of her 'Letter to a Soccer Nation' in spring 2026.

Winners can also score a bundle of Henkel household brands

Beyond the signed memorabilia, entrants can win Henkel product sample boxes featuring Persil and all free clear laundry detergents, göt2b hair products, Dial bar soap, bodywash and hand soap, and Loctite adhesives.