Avène Trains Dermatologists to Fight Skincare Misinformation Online
Secaucus, N.J. – September 18, 2026 -- Avène, the sensitive-skin brand owned by Laboratoires Pierre Fabre, is running its third annual Dermfluencer University, a training program that teaches board-certified dermatologists how to create science-backed skincare content for social media and AI-powered search.
Dermatologists learn to compete with viral trends
The program is hosted at the Science of Skin Summit, an educational event founded by Dr. Patricia Farris and Dr. Ted Lain focused on dermatology research and innovation. It gives dermatologists tools and training to produce engaging online content aimed at consumers who now search for skin advice on social platforms and AI tools before booking a doctor's appointment.