Marvel Studios

AUBURN HILLS – November 06, 2026 -- Jeep is sending its 4x4s into the worlds of Marvel Studios' "Avengers: Doomsday" with a new campaign running through December in the U.S. and select global markets. The film opens in theaters on December 18, 2026.

"A Jeep 4x4 for Any Universe" is the third and final chapter of a yearlong Jeep and Marvel collaboration. The co-branded spot moves from Avengers Tower in New York to the X-Mansion, and from the Fantastic Four Universe to Latveria, the nation ruled by Doctor Doom.

The Thing takes the wheel of a Wrangler

Captain America, Human Torch, H.E.R.B.I.E. and Nightcrawler appear in the spot. In one of its signature moments, The Thing drives a Jeep Wrangler. The premise is that the terrain changes from world to world while the vehicle brand stays the same.

"Jeep people have always looked at the unfamiliar as an invitation to explore," said Jeep CEO Branden Coté.

DALLAS -- From November 16, 2026 through January 31, 2027, Dave & Buster's locations nationwide will operate as "Doom & Buster's," a Marvel Studios' Avengers: Doomsday takeover with themed games, prizes, cocktails and a surprise double-ticket hour. The film opens in theaters December 18.

Eight new Marvel attractions start rolling out first

Some in-store experiences launch ahead of the full takeover. They include MARVEL Cosmic Invasion, a 4-player beat'em up where players pick two Super Heroes and switch between them mid-fight. Avengers: Roller Race & Battle is a 4-player race with a villain to take down along the way.

Lausanne – November 04, 2026 -- Starting 9 November, KFC restaurants in select markets will serve a limited-time "Doomified" menu inspired by Marvel villain Doctor Doom, with green mayo, cola-glazed wings and collectible Colonel Sanders figurines. The offer runs through January 2027 and ties in with "Avengers: Doomsday," which opens in cinemas on 18 December 2026.

The menu is available in 100+ countries, but not in the US, India or China

KFC calls it its biggest global collaboration to date and its first-ever global venture with Marvel Studios. Offerings vary by market.

Three new flavors anchor the Doom lineup

Doom Cola sauce is a sweet, sticky caramelized cola glaze with light smoky BBQ notes. Smoky Green Mayo and Doom Dust round out the set. Doom Dust is a bright green seasoning with smoky charred lime and chili, meant to be dusted over anything.

Anaheim – October 22, 2026 -- Two new Avengers attractions at Disney California Adventure will open in 2028, and Disney has now revealed the cast, storyline and ride mechanics behind them. The news came at D23: The Ultimate Fan Event, where John Stamos briefly took over hosting duties from Neil Patrick Harris. He joined Imagineer Brent Strong and Marvel Studios President Kevin Feige on the Horizons stage.

Avengers Campus is doubling in size and reconnecting with Cars Land

Construction is underway on the expansion, which will double the size of the land. Disney also said the land will soon reconnect with Cars Land. The two attractions, Avengers Infinity Defense and Stark Flight Lab, were first announced at D23 2024.