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Mazda

Mazda to Give Away 5 CX-90s to Youth Sports Coaches Nationwide

Irvine, Calif. – September 19, 2026 -- Mazda has launched a national program to reward youth sports coaches, giving families a chance to nominate a coach for a free Mazda CX-90 through October 18.

The automaker partnered with youth sports platform TeamSnap on the initiative, which aims to support coaches who go beyond their basic duties to help kids stay engaged in organized sports. Five coaches selected through a partnership with Good Morning America will each receive a new CX-90 in recognition of their local impact.

Families can nominate a coach starting today

Starting today through October 18, parents and youth athletes can submit nominations for a coach via Mazda's nomination page, highlighting one who has made an extraordinary difference for their team.