Midea

Berlin – September 09, 2026 -- Midea has unveiled VitaBreeze, a new air conditioning system that lets users direct airflow to specific spots in a room via smartphone, with a European launch set for early 2027. The product made its global debut at IFA 2026 in Berlin.

Smartphone control maps out airflow room by room

The system's AirGrid Intelligence feature scans a room's layout and gives users visual control over where cool or warm air goes, whether that's toward a yoga mat or away from a sofa spot prone to drafts. An extra-wide distribution angle aims to cover every corner of a room, and built-in person detection lets the unit follow occupants or steer clear of them, depending on preference.

Berlin – September 4, 2026 -- Midea introduced SMART MASTER, an AI-powered home ecosystem, at IFA 2026 in Berlin, alongside a live demo of its Midea Robot performing kitchen and household tasks.

The AI Agent responds in under half a second across 140 languages

SMART MASTER's core feature, the AI Agent, offers an 8-metre voice-recognition range and a 0.4-second response time. Voice access is built into Midea appliances, with additional entry points through in-car systems and other connected devices.

Four specialized agents manage daily routines at home

Comfort Agent adjusts air conditioning, humidity and laundry settings when someone arrives home. Health Agent suggests meals based on refrigerator contents and coordinates kitchen appliances at dinnertime. Efficiency Agent tracks household energy use, while Service Agent diagnoses appliance issues and offers real-time video support for maintenance.

Berlin – September 09, 2026 -- Midea unveiled a new AI voice-controlled air conditioner and a broader AI-powered home ecosystem at IFA 2026 in Berlin, alongside a newly announced five-year partnership with FC Barcelona.

Midea's AI Agent lets appliances respond to natural spoken commands

The centerpiece of Midea's booth was SMART MASTER, a showcase for the company's AI Agent, which allows more natural interaction with household appliances. A companion Midea Robot extends AI into physical tasks including cooking, cleaning, laundry and whole-home control. Cliff Liang, General Manager of Enterprise Commercial for the China Region at Microsoft, appeared at the event to discuss the next phase of AI alongside Midea.

Berlin – September 07, 2026 -- Midea unveiled its SpaceMaster built-in oven series at IFA 2026 in Berlin, previewing a graphene-powered appliance set for a global market launch in 2027.

Graphene tech cuts heat response to 0.2 seconds

The oven's core feature is Midea's Graphene Turbo hot-air technology, which uses graphene's high thermal conductivity to achieve a heat reaction in just 0.2 seconds. The company says this allows for precise temperature control, shorter preheating times, and even heat distribution throughout the cooking cavity.

A dedicated pizza mode hits 350°C with a stone included

The SpaceMaster includes a 350-degree Celsius pizza program paired with an included pizza stone, designed to replicate the crispy crust results of a traditional stone oven at home.