Midea

Berlin – September 09, 2026 -- Midea unveiled a new AI voice-controlled air conditioner and a broader AI-powered home ecosystem at IFA 2026 in Berlin, alongside a newly announced five-year partnership with FC Barcelona.

Midea's AI Agent lets appliances respond to natural spoken commands

The centerpiece of Midea's booth was SMART MASTER, a showcase for the company's AI Agent, which allows more natural interaction with household appliances. A companion Midea Robot extends AI into physical tasks including cooking, cleaning, laundry and whole-home control. Cliff Liang, General Manager of Enterprise Commercial for the China Region at Microsoft, appeared at the event to discuss the next phase of AI alongside Midea.

Berlin – September 07, 2026 -- Midea unveiled its SpaceMaster built-in oven series at IFA 2026 in Berlin, previewing a graphene-powered appliance set for a global market launch in 2027.

Graphene tech cuts heat response to 0.2 seconds

The oven's core feature is Midea's Graphene Turbo hot-air technology, which uses graphene's high thermal conductivity to achieve a heat reaction in just 0.2 seconds. The company says this allows for precise temperature control, shorter preheating times, and even heat distribution throughout the cooking cavity.

A dedicated pizza mode hits 350°C with a stone included

The SpaceMaster includes a 350-degree Celsius pizza program paired with an included pizza stone, designed to replicate the crispy crust results of a traditional stone oven at home.