Midea

September 10, 2026 – BERLIN -- Midea has unveiled VitaBreeze, a new air conditioning system designed to personalize climate control room by room, with a European rollout set for early 2027. The product debuted globally at IFA 2026 in Berlin.

AirGrid Intelligence lets users steer airflow from a smartphone

VitaBreeze maps a room's layout and gives users visual control over where air is directed, letting them target airflow toward specific activities like yoga or away from a spot on the sofa.

Breezeless Pro Evolution boosts airflow area by 30 percent

The latest version of Midea's draft-free technology increases the air outlet area by 30 percent, dispersing cool air through strategically placed microperforations. Midea says this creates soft, multidirectional breezes without direct blasts, while still delivering full cooling performance instantly.

Berlin – – September 10, 2026 -- Midea has unveiled VitaBreeze, a new home air conditioning system that lets users direct airflow to specific spots in a room via smartphone, with a global preview set for IFA 2026 and a European retail launch planned for early 2027.

The system maps rooms to control airflow direction

VitaBreeze uses what Midea calls AirGrid Intelligence, which creates a digital layout of a room so users can visually steer air currents from their phone -- toward a yoga mat, for instance, or away from a couch.

Berlin – September 09, 2026 -- Midea has launched a built-in oven from its SpaceMaster series that reaches 350°C, a temperature rarely found in household appliances and typically reserved for professional pizzerias.

Most home ovens cap out at 250°C, too low for authentic pizza crust

Standard ovens max out around 250°C, sufficient for a casserole but not for the bubbled, leopard-spotted crust that defines great pizza. Achieving that texture has traditionally required a backyard brick oven or a delivery order.

The oven pairs 350°C heat with a built-in pizza stone

The SpaceMaster oven combines its high heat with an integrated pizza stone designed to absorb and transfer warmth directly to the dough, mimicking the baking surface of a traditional brick oven. Midea states the result is a pizza that goes from raw dough to pizzeria-quality in under three minutes, without becoming soggy or drying out.

Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Puyol recalls handing the captain's armband to Éric Abidal in 2011

During the appearance, Puyol recounted passing the captain's armband to Éric Abidal and inviting him to lift the UEFA Champions League trophy in 2011. He described leadership as valuing teammates, leading by example, and maintaining high standards until the final whistle.

Berlin – September 09, 2026 -- The Internationale Funkausstellung Berlin (IFA), one of the world's largest consumer electronics trade shows, ran at Messe Berlin from September 4 to 8, 2026, and served as the stage for this year's Global Product Technology Innovation Awards (GPTIAwards).

The GPTIAwards, created in 2014 by the International Data Group (IDG) and the German Chamber of Industry and Commerce (DIHK), are held annually under IFA's support. Organizers screen thousands of international brands each year to identify standout innovations across the consumer electronics sector.

Berlin – September 7, 2026 -- Midea used IFA 2026 to showcase a new lineup of AI-driven home appliances under its "Simply Ideal" vision, alongside a freshly announced five-year partnership with FC Barcelona.

Midea's AI agent aims to simplify daily home tasks

The company's new SMART MASTER system anchors an AI-based home ecosystem, letting users interact with appliances in a more natural way. A companion Midea Robot extends that intelligence into physical tasks like cooking, cleaning, laundry and overall home management. A separate AI ECOMASTER tool coordinates connected devices and energy use, adapting to household habits over time.

Berlin -- September 7, 2026 -- Midea put its SMART MASTER platform front and center at IFA 2026, showcasing an AI-driven home ecosystem built around voice interaction and a prototype household robot.

The AI agent responds in under half a second

SMART MASTER's core AI agent supports 140 languages, recognizes voice commands from up to 8 meters away, and replies within 0.4 seconds. Voice control is built into major appliances and extends to in-vehicle systems and other connected devices.

Four agents split household duties throughout the day

Comfort Agent adjusts the air conditioner and humidifier and manages laundry when residents arrive home. Health Agent suggests dinner recipes based on ingredients already in the fridge and coordinates kitchen appliances accordingly. Efficiency Agent helps households manage energy consumption, while Service Agent diagnoses appliance issues and offers real-time video support and maintenance alerts.

Berlin – September 09, 2026 -- Midea showcased its new SpaceMaster built-in oven at IFA 2026 in Berlin, featuring a graphene-based heating system and cooking temperatures reaching 350°C.

Graphene tubes cut heating reaction time to 0.2 seconds

The oven's core feature, called Graphene Turbo Hot Air technology, uses graphene heating tubes designed to deliver heat rapidly. Midea states the heating system achieves a thermal reaction time of up to 0.2 seconds, though this figure refers to the heating element's own response speed rather than the time needed for the oven cavity to reach 350°C.

Berlin – September 09, 2026 -- Midea has unveiled VitaBreeze, a new air conditioning system that lets users direct airflow to specific spots in a room via smartphone, with a European launch set for early 2027. The product made its global debut at IFA 2026 in Berlin.

Smartphone control maps out airflow room by room

The system's AirGrid Intelligence feature scans a room's layout and gives users visual control over where cool or warm air goes, whether that's toward a yoga mat or away from a sofa spot prone to drafts. An extra-wide distribution angle aims to cover every corner of a room, and built-in person detection lets the unit follow occupants or steer clear of them, depending on preference.

Berlin – September 4, 2026 -- Midea introduced SMART MASTER, an AI-powered home ecosystem, at IFA 2026 in Berlin, alongside a live demo of its Midea Robot performing kitchen and household tasks.

The AI Agent responds in under half a second across 140 languages

SMART MASTER's core feature, the AI Agent, offers an 8-metre voice-recognition range and a 0.4-second response time. Voice access is built into Midea appliances, with additional entry points through in-car systems and other connected devices.

Four specialized agents manage daily routines at home

Comfort Agent adjusts air conditioning, humidity and laundry settings when someone arrives home. Health Agent suggests meals based on refrigerator contents and coordinates kitchen appliances at dinnertime. Efficiency Agent tracks household energy use, while Service Agent diagnoses appliance issues and offers real-time video support for maintenance.