Midea

Berlin -- September 10, 2026 -- Midea used IFA 2026 to showcase a new lineup of heating, ventilation and air conditioning systems built around the natural refrigerant R290, part of what the company calls its 'Green Vision, Blue Future' push.

Midea has sold more than 10 million R290 air conditioners since 2018

R290 carries an ultra-low global warming potential, near-zero CO2 emissions, no PFAS chemicals, and roughly 10% higher energy efficiency than standard refrigerants. Midea says the 10 million-plus units sold since 2018 have cut carbon emissions by about 5.2 million tonnes of CO2 equivalent, a reduction the company compares to the carbon absorption of 6.2 million hectares of Amazon rainforest. A transparent demo unit at the booth let visitors watch the compressor technology operate live.

Berlin – September 10, 2026 -- Midea has unveiled VitaBreeze, a new home climate system that lets users direct airflow to specific spots in a room using a smartphone. The system makes its global debut at IFA 2026 and will roll out across Europe starting early 2027.

The system maps rooms and lets users steer airflow visually via an app

Midea's AirGrid Intelligence feature scans a room's layout, giving users a visual interface to send cool or warm air exactly where they want it -- whether that's toward a yoga mat or away from a sofa. A wide-angle airflow design covers every corner of a room evenly, while built-in person detection can make airflow follow occupants or steer clear of them, depending on preference.

September 10, 2026 – BERLIN -- Midea has unveiled VitaBreeze, a new air conditioning system designed to personalize climate control room by room, with a European rollout set for early 2027. The product debuted globally at IFA 2026 in Berlin.

AirGrid Intelligence lets users steer airflow from a smartphone

VitaBreeze maps a room's layout and gives users visual control over where air is directed, letting them target airflow toward specific activities like yoga or away from a spot on the sofa.

Breezeless Pro Evolution boosts airflow area by 30 percent

The latest version of Midea's draft-free technology increases the air outlet area by 30 percent, dispersing cool air through strategically placed microperforations. Midea says this creates soft, multidirectional breezes without direct blasts, while still delivering full cooling performance instantly.

Berlin – – September 10, 2026 -- Midea has unveiled VitaBreeze, a new home air conditioning system that lets users direct airflow to specific spots in a room via smartphone, with a global preview set for IFA 2026 and a European retail launch planned for early 2027.

The system maps rooms to control airflow direction

VitaBreeze uses what Midea calls AirGrid Intelligence, which creates a digital layout of a room so users can visually steer air currents from their phone -- toward a yoga mat, for instance, or away from a couch.

Berlin – September 09, 2026 -- Midea has launched a built-in oven from its SpaceMaster series that reaches 350°C, a temperature rarely found in household appliances and typically reserved for professional pizzerias.

Most home ovens cap out at 250°C, too low for authentic pizza crust

Standard ovens max out around 250°C, sufficient for a casserole but not for the bubbled, leopard-spotted crust that defines great pizza. Achieving that texture has traditionally required a backyard brick oven or a delivery order.

The oven pairs 350°C heat with a built-in pizza stone

The SpaceMaster oven combines its high heat with an integrated pizza stone designed to absorb and transfer warmth directly to the dough, mimicking the baking surface of a traditional brick oven. Midea states the result is a pizza that goes from raw dough to pizzeria-quality in under three minutes, without becoming soggy or drying out.

Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Puyol recalls handing the captain's armband to Éric Abidal in 2011

During the appearance, Puyol recounted passing the captain's armband to Éric Abidal and inviting him to lift the UEFA Champions League trophy in 2011. He described leadership as valuing teammates, leading by example, and maintaining high standards until the final whistle.

Berlin – September 09, 2026 -- The Internationale Funkausstellung Berlin (IFA), one of the world's largest consumer electronics trade shows, ran at Messe Berlin from September 4 to 8, 2026, and served as the stage for this year's Global Product Technology Innovation Awards (GPTIAwards).

The GPTIAwards, created in 2014 by the International Data Group (IDG) and the German Chamber of Industry and Commerce (DIHK), are held annually under IFA's support. Organizers screen thousands of international brands each year to identify standout innovations across the consumer electronics sector.

Berlin – September 09, 2026 -- Midea used IFA 2026 to unveil a wave of AI-driven home appliances and confirm a five-year partnership with FC Barcelona, part of what the company calls its "Simply Ideal" vision.

Midea's new AI ecosystem controls appliances through natural interaction

The SMART MASTER lineup introduces an AI Agent designed for more intuitive control of household tasks, while Midea Robot extends AI into physical chores like cooking, cleaning and laundry. AI ECOMASTER manages energy use across connected appliances by learning household routines and adapting to changing needs.

SPACE MASTER refrigerators add storage without changing exterior size

Midea says the SPACE MASTER line increases usable capacity within the same external dimensions, demonstrated through expanded refrigerator storage space. The BUILT-IN series also debuts Ispira, a Milan-inspired collection combining design with integrated cooking functionality.

Berlin – September 09, 2026 -- Midea has placed SMART MASTER, its AI-driven smart home ecosystem, at the center of its IFA 2026 presentation in Berlin, built around this year's theme of "Simply Ideal."

The AI Agent understands 140 languages and responds in 0.4 seconds

At the core of SMART MASTER is an AI Agent capable of recognizing voice commands from up to 8 meters away. It supports 140 languages and delivers responses in 0.4 seconds, with voice entry points built into key appliances and additional access through car systems and other connected devices.

Berlin – September 09, 2026 -- Midea showcased its new SpaceMaster built-in oven at IFA 2026 in Berlin, featuring a graphene-based heating system and cooking temperatures reaching 350°C.

Graphene tubes cut heating reaction time to 0.2 seconds

The oven's core feature, called Graphene Turbo Hot Air technology, uses graphene heating tubes designed to deliver heat rapidly. Midea states the heating system achieves a thermal reaction time of up to 0.2 seconds, though this figure refers to the heating element's own response speed rather than the time needed for the oven cavity to reach 350°C.