New Ad Council Campaign Tackles Untreated Postpartum Mental Health
New York – October 01, 2026 -- The Ad Council has launched The Secret to Motherhood, a new maternal mental health campaign urging new and expecting mothers to prioritize their own well-being as part of caring for their children.
One in five mothers face a maternal mental health condition
According to the CDC, these conditions are the leading cause of pregnancy-related deaths in the U.S. Despite this, three in four cases go untreated, largely due to stigma surrounding the topic.
A new PSA series called 'What's Her Secret?' anchors the effort
Developed with Mischief USA on a pro-bono basis, the campaign is available in English and Spanish and includes broadcast and digital creative, strategic partnerships and talent activations. All materials direct mothers to a resource hub at LoveYourMind.com/moms, also available in Spanish at ConAmorTuMente.com/mama.