Cadbury Debuts $Priceless Crystal Clutch for NYFW, Made to Hold Chocolate
Hershey, Pa. – September 15, 2026 -- Cadbury is bringing chocolate to the runway with a crystal-covered clutch bag designed specifically to hold and share its XL chocolate bars, launched as part of a new multi-year U.S. marketing campaign called "There's Magic in More."
Only five of the bags exist, and none are for sale.
The Cadbury Clutch, created in partnership with New York-based fashion designer LUAR, features jewel-tone purple fabric, gold accents and individually applied Swarovski crystals. The crystal-covered flap alone took roughly eight hours to complete by hand. Inside, a concealed platinum-silver insulated lining keeps the chocolate cool.