Wayfair Enlists QB Matthew Stafford and Family for New 'Wayfair Delivers' Campaign
Boston – September 21, 2026 -- Wayfair Inc. launched a new brand platform called "Wayfair Delivers," fronted by championship-winning quarterback Matthew Stafford, his wife Kelly, and their four daughters.
The campaign's debut ad aired during Monday Night Football on ESPN and ABC, showing the Stafford family navigating everyday home life with Wayfair's help. The spot will also roll out across CBS and NBC.
Wayfair boosts its football advertising spend fivefold
Wayfair is increasing its ad investment across networks airing football games to five times its previous spend. The company is sponsoring and outfitting the set for CBS Sports' Sunday morning football pregame show, which streams on Paramount+, CBS Sports HQ and YouTube.
Through a partnership with Bleacher Report, Wayfair will also sponsor B/R NFL Draft Live, scheduled to air in April 2027.