Purina

Mattoon – October 12, 2026 -- Rural King is inviting shoppers to dress up their dogs, cats and farm animals for Pet-O-Ween, a free in-store costume contest on Saturday, Oct. 24, from 10 a.m. to 2 p.m. at participating stores. Two grand prize winners will each receive a $500 Rural King gift card.

Two categories, judged starting at 1 p.m.

Entrants compete in either a Pet or a Livestock category. Rural King associates begin judging costumes at 1 p.m., and giveaways and special offers run throughout the day.

Cody Kay, Rural King's interim vice president of marketing, described the event as a fun way to celebrate Halloween with animals that are part of customers' families, farms and daily lives.

Washington – October 11, 2026 -- Soccer fans can buy a limited-edition, U.S. Soccer-licensed scarf where 100% of each purchase goes to RedRover, helping domestic violence survivors stay together with their pets. The Courageous & Comfy Soccer Scarf launched alongside Purina's Purple Leash Project appearance at the U.S. Women's National Team match against Spain at Audi Field.

Mariska Hargitay served as Honorary Captain for the coin toss

Purina, the Official Pet Care Partner of the U.S. Soccer Federation, invited actress, producer and advocate Mariska Hargitay to join the match during Domestic Violence Awareness Month. Hargitay, a longtime Purina partner, took part in the pre-match coin toss alongside Cassidy, a 75-pound Golden Retriever, and her handler, Patrice "Pat" Eller.

Cassidy and Eller are a Pet Partners pet therapy team that comforts children who may be called to testify in court.

St. Louis – September 20, 2026 -- Beggin' is adding three limited-edition, bacon-flavored Halloween dog treats to store shelves: Ghoulish Ghosts, Pupkin Bites with Bacon and Pumpkin, and Bat Bites. All three are available now while supplies last.

Each treat carries a seasonal shape and a bacon-forward recipe

Ghoulish Ghosts are soft, chewy, ghost-shaped treats made with real bacon. Pupkin Bites are pumpkin-shaped and combine real bacon with real pumpkin. Bat Bites are bite-sized and bat-shaped, also made with real bacon.

All three treats list real meat as the first ingredient and contain no artificial flavors or FD&C colors, according to Beggin'.

Bat Bites are locked to a single retailer

Beggin' Bat Bites are sold exclusively at Target and on target.com, while the other two treats are more widely available. All three products are produced in Purina-owned facilities in the USA.