Subaru of America

Camden, N.J. – – September 28, 2026 -- Subaru of America is rolling out SubieCrew, a new owner engagement program that will establish 50 local chapters across the U.S., giving Subaru drivers structured ways to meet up, volunteer and shape brand events in their own communities.

Nearly 700 ambassadors will lead new city chapters

The program is powered by close to 700 volunteer ambassadors, who will fill roles such as Chapter Lead, Director and specialized team members at each of the 50 chapters. Ambassadors organize events ranging from Cars & Coffee meetups and trailhead gatherings to pet adoptions and community cleanups, with support from Subaru of America and its national retailer network.

Camden, N.J. – September 28, 2026 -- Subaru of America unveiled two limited-production anniversary models, the 2027 WRX GD25 and 2027 BRZ ZC15, at Boxerfest 2026 in York, Pennsylvania, with only 350 and 300 units built respectively.

The names reference the chassis codes of each car's U.S. debut: the WRX arrived in 2002 on the "GD" platform, while the BRZ launched in 2012 on the "ZC" chassis.

The WRX GD25 pairs World Rally Blue paint with rally-inspired hardware

The WRX GD25 comes exclusively in World Rally Blue over gold-painted 19-inch alloy wheels, uprated Brembo brakes with gold calipers, and Bridgestone Potenza S007 tires. A dry carbon fiber swan-neck rear wing from Subaru Tecnica International -- the same part used on Travis Pastrana's WRX ARA25L rally car -- sits at the rear, while a flexible strut tower bar and performance-tuned suspension sharpen handling.

Camden, N.J. – September 24, 2026 -- Subaru of America has announced the 2027 Impreza will start at $24,595 MSRP, a $2,000 drop from the outgoing model's entry price when it arrives at retailers late this year.

The automaker says the new pricing makes the Impreza the most affordable all-wheel-drive compact vehicle on sale in the U.S.

The base trim gets a lower price without losing key features

The 2027 base model comes standard with a 2.5-liter, 180-horsepower SUBARU BOXER engine, dark gray 17-inch alloy wheels, EyeSight Driver Assist Technology, and Keyless Access with Push-Button Start. It also includes Apple CarPlay and Android Auto compatibility, dual 7.0-inch touchscreens, dual-zone automatic climate control, and USB-A and USB-C charging ports.

EyeSight now includes Pre-Collision Braking, Lane Departure and Sway Warning, Lane Keep Assist, and Advanced Adaptive Cruise Control with Lane Centering.

Camden, N.J. – September 19, 2026 -- Subaru of America has announced pricing for the 2027 Forester lineup, keeping the entry-level model at $29,995 MSRP, the same as the outgoing 2026 version, with vehicles arriving at dealers later this fall.

The 2027 Forester Hybrid also holds steady, starting at $34,730 MSRP. Nearly all trims carry over 2026 pricing unchanged.

A new hybrid Wilderness trim joins the off-road lineup

The 2027 Forester Wilderness Hybrid, priced at $40,495 MSRP, marks the first time Subaru has paired its rugged Wilderness package with a hybrid powertrain. It offers 9.3 inches of ground clearance, Yokohama GEOLANDAR all-terrain tires, and Subaru's X-MODE Dual-Mode system, delivering better fuel economy than the gas-only Wilderness without sacrificing all-wheel-drive capability.