Mill Valley, Calif. – September 13, 2026 -- Every Man Jack has launched a limited-edition Body Wash and Antiperspirant Deodorant collection co-created with NFL quarterback Baker Mayfield, available now exclusively at Target stores and Target.com.
Three scents were personally selected by Baker Mayfield
The collection includes Hydrating Body Wash and 48-Hour Sweat Control Antiperspirant, each priced at $8.49, in three signature scents: Tampa Two Coconut, Deep Shot Cedar and First Down Fresh. Mayfield was directly involved in choosing the scents and shaping the products' backstory.
The campaign builds on a year-long partnership between the brand and Mayfield
Dubbed "Wake Up Feeling Dangerous," the launch follows the brand's earlier Sweat Equity campaign and shifts Mayfield's role from ambassador to co-creator. Nicklaus Hasselberg, VP of Marketing and Omnichannel at Every Man Jack, said the partnership was built around Mayfield's involvement from scent selection to storytelling, aiming to introduce the brand to new audiences at the start of football season.
Mayfield said the products need to "keep up with my life," citing clean ingredients and effectiveness as priorities, and noted the personal significance of the collection supporting his foundation.
Every product sold donates $1 to the Baker & Emily Mayfield Foundation
Every Man Jack will donate $1 per unit sold from the collection to The Baker & Emily Mayfield Foundation, up to $100,000. The foundation focuses on education, health, wellness and community initiatives for children and families.
A hero video and social content accompany the retail launch
The campaign includes a hero spot and social-first content featuring Mayfield, running across digital, streaming and broadcast platforms. The collection is sold exclusively through Target's stores and website as of its September launch.