New York -- September 14, 2026 -- Khloé Kardashian's fragrance portfolio officially launched at Sephora on September 14, 2026, bringing her three scents to 1,300 Sephora US and Sephora Kohl's doors nationwide. The rollout, done in partnership with Luxe Brands, also makes Sephora the exclusive Canadian retailer for the collection.
Three scents anchor the retail debut
The lineup includes XO Khloé, Almost Always, and the newly launched XO BLUE. All three are now available both on Sephora.com and in physical stores starting September 14, 2026.
The US launch is a springboard for global expansion
Luxe Brands and Kardashian are using the North American rollout to set up further expansion into Mexico, Brazil, India, and markets across Asia. The strategy leans on Sephora's retail visibility to gauge consumer demand before scaling internationally.
A 360-degree marketing push accompanies the launch
Noreen Dodge, Chief Marketing and Strategy Officer for LUXE Brands, said the campaign spans paid social, digital, out-of-home advertising, and media partnerships. It will also include video placements tied to the new season of Hulu's The Kardashians, aiming to drive awareness of the Sephora availability.
Kardashian described the fragrance line as a personal project, saying she wanted the scents to offer a memorable, transportive experience for customers.
The fragrance business builds on Kardashian's wider brand portfolio
Khloé Kardashian has expanded into wellness and food with Khloud Foods, a protein-focused snack brand. LUXE Brands' broader roster includes fragrance lines tied to Ariana Grande, Nicki Minaj, and a licensing deal with General Motors' Hummer brand.