Los Angeles – October 06, 2026 -- A Los Angeles startup called OneStopSwap has signed up nearly 3,000 preregistered users ahead of a targeted mid-2027 U.S. launch for a marketplace that lets people buy, sell or directly swap used items in one place.
The platform arrives as secondhand commerce grows sharply among younger shoppers. Bank of America Institute reported that Gen Z made up 41% of secondhand fashion sellers year-to-date in 2026, up from 37% in 2024. The number of Bank of America customers selling through secondhand retailers rose 16% year over year in March, with average monthly revenue per seller up 13%.
Y2K mall brands are fetching unexpected resale prices
A Miami Herald report published Oct. 2 described rising Gen Z demand for Y2K-era brands like Forever 21, Abercrombie and Juicy Couture. Citing Vogue Business, it pointed to a pair of Forever 21 shorts that originally retailed for under $30 later reselling for $198.
Financial pressure is pushing more Gen Z shoppers to resale
A separate 2026 Bank of America/Ipsos study found 42% of Gen Z adults ages 18 to 29 live paycheck to paycheck, and 16% took up a side hustle in the past year.
OneStopSwap wants to add a non-cash option to resale
"Gen Z already understands that the things they own have value. What we think is missing is choice,