Shanghai – October 14, 2026 -- Women who want workout gear with the same bright color blocking as swimwear can now buy POPVIL's new ColorSoftTM activewear collection at popvil.com and through the brand's official TikTok Shop, @popvil_official.
The collection covers sports tanks, leggings, active sets and active dresses. POPVIL says more silhouettes and colorways are planned.
Customer surveys showed more than 65% exercise regularly
POPVIL collected more than 1,000 responses from swimwear buyers across surveys in August 2025 and August 2026. More than 65% said they exercise regularly. The brand's core customers are women aged 30 and older, and one customer in her 60s praised its swimsuits for making her feel comfortable and confident.
POPVIL ranked among the top five swimwear brands by sales volume on the U.S. TikTok Shop throughout the 2026 swimwear season, according to FastMoss data for June 2026.
A custom brushed nylon-spandex fabric targets next-to-skin softness
Several core styles use a custom-developed brushed nylon-spandex fabric that balances softness, stretch and supportive hold. It is also moisture-wicking and breathable. Early testers described the feel as "buttery soft."
The design language relies on contrast binding, color blocking, clean lines and figure-flattering silhouettes.
Leggings drop the traditional elastic waistband
Many leggings use folded-fabric construction instead of elastic waistbands, which POPVIL says gives a smoother high-rise fit with less digging at the waist. Crossover V-waistbands, back V-seam detailing and side pockets round out the design.
The sports tanks integrate a bra and coverage into a single top. They come in varied necklines, open-back details and contrast-color elements, and coordinate with the leggings for matching sets.
Active dresses add integrated shorts and a discreet back opening
The all-in-one dresses have integrated shorts, so there is no detachable liner to misplace. A discreet back opening is meant to simplify restroom access.
"We developed the collection around the way women actually move," said Jane Go, Marketing Director at POPVIL, adding that performance should not come at the expense of personality or ease.