POPVIL's ColorSoft Brings Bold Swimwear Color to Activewear
Shanghai – October 14, 2026 -- Women who want workout gear with the same bright color blocking as swimwear can now buy POPVIL's new ColorSoftTM activewear collection at popvil.com and through the brand's official TikTok Shop, @popvil_official.
The collection covers sports tanks, leggings, active sets and active dresses. POPVIL says more silhouettes and colorways are planned.
Customer surveys showed more than 65% exercise regularly
POPVIL collected more than 1,000 responses from swimwear buyers across surveys in August 2025 and August 2026. More than 65% said they exercise regularly. The brand's core customers are women aged 30 and older, and one customer in her 60s praised its swimsuits for making her feel comfortable and confident.
POPVIL ranked among the top five swimwear brands by sales volume on the U.S. TikTok Shop throughout the 2026 swimwear season, according to FastMoss data for June 2026.