Bochum – November 06, 2026 -- Customers in Germany rate the in-store advice at Seats and Sofas higher than at any of four rival upholstered-furniture specialists. The retailer scored 7.41 out of 10 in the DtGV report "B2C Advisory Quality – Customer Vote 2026/27," published on September 21, 2026.
The study draws on 54,548 valid customer ratings
The German Society for Consumer Studies (DtGV) conducted 3,242 interviews. They produced 54,548 valid ratings across 49 industries and 519 providers. Fieldwork ran in August and September 2026 through an online access panel.
Every respondent answered the same question about satisfaction with the advice they received, on a scale from 1 (not at all satisfied) to 10 (completely satisfied). As a rule, only providers present in at least five of Germany's 16 federal states were included.
Buying a sofa often takes several store visits
Seat comfort, dimensions, upholstery fabric, color and price all have to be weighed. According to the company, many customers visit a store more than once before deciding.
Seats and Sofas now runs 19 megastores in Germany
The opening at Chemnitz's Neefepark in June 2026 brought the German total to 19 megastores, including locations in Berlin, Bremen, Leipzig, Munich, Hanau and Wiesbaden. The German arm, Seats and Sofas GmbH, has been based in Bochum since 2001.
Managing director G. van der Malen credited the advisers in the megastores, who take time for customers every day. He said the result motivates the company to keep expanding its presence in Germany.