Seats and Sofas Wins Top Marks for Advice in German Sofa Study
Bochum – November 06, 2026 -- Customers in Germany rate the in-store advice at Seats and Sofas higher than at any of four rival upholstered-furniture specialists. The retailer scored 7.41 out of 10 in the DtGV report "B2C Advisory Quality – Customer Vote 2026/27," published on September 21, 2026.
The study draws on 54,548 valid customer ratings
The German Society for Consumer Studies (DtGV) conducted 3,242 interviews. They produced 54,548 valid ratings across 49 industries and 519 providers. Fieldwork ran in August and September 2026 through an online access panel.
Every respondent answered the same question about satisfaction with the advice they received, on a scale from 1 (not at all satisfied) to 10 (completely satisfied). As a rule, only providers present in at least five of Germany's 16 federal states were included.