Berlin – September 09, 2026 -- Grundig showcased a new product lineup at IFA 2026, covering TVs, refrigerators, washer-dryers and air conditioners, marking a fresh stage in its partnership between parent company Beko and Chinese manufacturer Changhong.
The event followed Changhong receiving a license to use the Grundig brand in select product categories and markets, combining Changhong's research, manufacturing and supply-chain capabilities with Grundig's European heritage.
The AURORA 100 TV packs 9,720 dimming zones into a 39mm-thick frame
The flagship AURORA 100 television uses RGB Micro-Focusing LED chips and OD8 backlight control technology alongside an AI-driven Aurora Light Wings system, aiming for immersive picture and sound in a slim design.
The Space Pro fridge fits 600 liters into a 599mm-deep body
The Space Pro refrigerator series pairs a shallow 599mm depth with 600 liters of storage capacity and a Fresh Zone compartment that holds temperatures at -3.5°C.
New washer-dryers use heat-pump drying at 45°C
The lineup also includes integrated washer-dryers with heat-pump drying at 45°C, plus AI-based air conditioners featuring fresh-air intake and purification functions.
Grundig said the new products continue its "It starts at home" design philosophy, focusing on products that integrate into living spaces while offering market-specific features.
Beko and Changhong plan to combine their technology, branding and market expertise to expand Grundig's global presence going forward.