San Diego – September 10, 2026 -- Sony Electronics has unveiled a limited-edition collaboration with Sanrio's Hello Kitty, pairing select wireless headphones with exclusive carrying cases and tote bags available only through the Sony Store. Pre-orders open later this holiday season, though quantities are limited and availability varies by country and region.
Three headphone models get the Hello Kitty treatment
The collaboration covers the WH-1000XM6 Wireless Noise Canceling Headphones, the WH-CH730N Wireless Noise Canceling Headphones, and the WH-CH530 Wireless Headphones. The bundles are offered in pink/sand pink and black colorways of each model.
Each bundle includes a matching case and tote
Every collaboration package comes with a Sony Store exclusive Hello Kitty carrying case designed to hold the headphones plus extra room for everyday items. Each headphone model is paired with its own uniquely designed tote bag, blending Hello Kitty's signature look with Sony's minimalist design approach.
Availability differs by market
Sony notes that both the collaboration bundles and the specific headphone models included will vary depending on the country or region. Interested buyers can sign up for updates ahead of the holiday season launch.