EAST HANOVER, N.J. – November 06, 2026 -- RITZ Crackers will run a 30-second ad during the second quarter of the Big Game on Feb. 14, 2027, and this time the stars are RITZ Bits Cracker Sandwiches and RITZ Drizzled Minis Crackers.
It is the brand's third consecutive Big Game appearance. Its first two spots, for RITZ Salty Club in 2025 and RITZ Party in 2026, delivered positive returns for the brand, according to the company.
Bite-sized snacks take center stage
RITZ Bits combine the salty, golden-baked taste of RITZ Crackers with fillings such as peanut butter or cheese. RITZ Drizzled Minis Crackers add fudge or caramel flavored coatings for a sweet-and-salty option. The brand pitches both as snacks for on-the-go moments, hanging with friends or watching a game.
Double-digit growth for five straight years
Steven Saenen, Category President, Savory Snacking, said the RITZ Bits portfolio has been "a powerful growth engine for the brand and for the category at large," with double-digit growth every year for the past five years. He added that significant opportunity remains to grow awareness and trial, and that the Big Game ad puts the products front and center.
72andSunny creates the ad, with a multi-channel push
72andSunny created the 2027 spot, and Publicis Production produced it. A campaign across social and digital platforms, paid media, PR and retail will support the ad. It aims to reach consumers across generations, cultures and households wherever they plan to celebrate game day.
Fans can follow RITZ Crackers on Facebook (@RITZCrackers), Twitter/X (@RITZCrackers), TikTok (@theritzcrackerofficial) and Instagram (@RITZcrackers) for updates on the ad and future brand news.