RITZ Bits Get the Big Game Spotlight on Feb. 14, 2027
EAST HANOVER, N.J. – November 06, 2026 -- RITZ Crackers will run a 30-second ad during the second quarter of the Big Game on Feb. 14, 2027, and this time the stars are RITZ Bits Cracker Sandwiches and RITZ Drizzled Minis Crackers.
It is the brand's third consecutive Big Game appearance. Its first two spots, for RITZ Salty Club in 2025 and RITZ Party in 2026, delivered positive returns for the brand, according to the company.
Bite-sized snacks take center stage
RITZ Bits combine the salty, golden-baked taste of RITZ Crackers with fillings such as peanut butter or cheese. RITZ Drizzled Minis Crackers add fudge or caramel flavored coatings for a sweet-and-salty option. The brand pitches both as snacks for on-the-go moments, hanging with friends or watching a game.