SHERIDAN, WYOMING – Feb. 12, 2025 – Calbee, Inc. (hereafter “Calbee”) announced today that, due to rising raw material costs, it will revise its pricing for certain JagaRico and souvenir products in Japan. These revisions will be implemented sequentially starting from April 1, 2025.
Price Adjustments for Popular Snacks
Calbee, a leading snack food company, has found it necessary to adjust the prices of some of its popular products in Japan. This decision comes as the company faces increasing costs associated with raw materials. The price revisions will affect two main product categories: JagaRico and souvenir products.
Specific Product Categories Affected
The price adjustments will impact a total of 36 stock-keeping units (SKUs). For JagaRico, consumers can expect an approximate 4-10% increase in retail prices across 12 SKUs. Souvenir products will see a slightly larger adjustment, with an approximate 5-19% increase across 24 SKUs.
Calbee's Commitment to Consumers
Despite the price revisions, Calbee remains dedicated to providing its customers with high-quality products. As stated in their announcement, “Calbee is committed to providing safe, reliable, and enjoyable products for its consumers, and asks for your understanding and continued support.” The company acknowledges the impact of these changes on consumers and appreciates their continued patronage.
A History of Quality and Innovation
Calbee has a long and storied history, dating back to 1949. The company's corporate philosophy is “harnessing nature's gifts, bringing taste and fun, and contributing to healthy lifestyles.” This philosophy underscores Calbee's commitment to not only creating delicious snacks but also contributing positively to the well-being of its consumers.
Sustainability at the Core
Calbee recognizes its role as a provider of essential goods and places a strong emphasis on sustainability. The company states, “As a company that provides essential goods, we place sustainability at the core of our management approach, creating the future of food by solving social issues through our corporate activities.” This commitment to sustainability influences all aspects of Calbee's operations, from sourcing ingredients to packaging and distribution.
Looking Ahead
The price revisions will take effect starting April 1, 2025. Calbee encourages consumers to visit their website or check with retailers for the most up-to-date pricing information. The company appreciates the understanding of its customers during this time and reaffirms its dedication to providing high-quality, enjoyable snacks. Calbee remains focused on its mission of bringing taste and fun to consumers while contributing to healthy lifestyles. The company’s long-term vision involves creating the future of food by addressing social issues through its business activities. These price adjustments are necessary for Calbee to continue delivering on this promise while navigating the challenges of rising raw material costs. The company is confident that its loyal customers will continue to enjoy their favorite Calbee snacks.
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