Old Spice and DC Unleash Heroic Freshness at San Diego Comic-Con
SHERIDAN, WYOMING – July 24, 2025 – Comic-Con attendees are in for a supercharged sensory experience as Old Spice teams up with DC’s Superman™ to launch a one-of-a-kind “Fresh Landing” at this year’s San Diego Comic-Con. Running from July 24 through July 27, this immersive pop-up fuses intergalactic scent power with comic book legend, giving fans the chance to literally Smell Like a Hero.
A Pop-Up Experience That’s Truly Out of This World