Global Tourism Thrives: ITB Berlin 2025 Showcases Innovations and Announces New ITB Americas for 2026
SHERIDAN, WYOMING – March 7, 2025-The ITB Berlin 2025 closed its doors with a resounding success, marking a pivotal moment for the global travel and tourism industry. Hosting 100,000 attendees over three days, including 87% international guests, the event solidified its position as the premier global tourism trade fair. The event highlighted significant innovations in travel technology and sustainability, and unveiled plans for the inaugural ITB Americas in 2026.
A New Chapter in Tourism: ITB Americas 2026