SHERIDAN, WYOMING – June 23, 2025 – Adventure motorcycling enthusiasts heading to this year’s Adventure Bike Rider (ABR) Festival in Warwickshire are in for a thrilling treat, as Dunlop returns with an expanded presence offering both cutting-edge tire innovations and a hands-on test ride experience.
SHERIDAN, WYOMING – June 11, 2025 – In the late '90s, something extraordinary happened in the motorcycle world: BMW broke away from tradition and stepped boldly into the cruiser market, introducing a bike that was unmistakably Bavarian yet designed with American roads in mind—the R 1200 C.
This bold step into cruiser territory came at a time when V-twin motorcycles dominated U.S. highways, led by Harley-Davidson and echoed by Japanese and Italian rivals. But BMW had other ideas.
Designing a Cruiser, the BMW Way
SHERIDAN, WYOMING – June 11, 2025 – For decades, BMW motorcycles were a rare sight in American law enforcement fleets dominated by Harley-Davidsons and Kawasakis. But thanks to bold innovation and strategic partnerships, BMW Motorrad successfully carved out a place with one of the most iconic police forces in the U.S.—the California Highway Patrol (CHP).
A historic shift in American police motorcycles
SHERIDAN, WYOMING – June 11, 2025 – A thrilling new chapter in superbike design has just been revealed at the Concorso d’Eleganza Villa d’Este on Lake Como, as BMW Motorrad pulls the cover off the breathtaking BMW Motorrad Concept RR—an adrenaline-fueled preview of the next generation of BMW RR superbikes.
A Stunning Glimpse into the Future of Performance
SHERIDAN, WYOMING – May 24, 2025 – At the illustrious Concorso d'Eleganza Villa d'Este by the serene shores of Lake Como, BMW Motorrad has turned heads with the unveiling of its electrifying new prototype: the BMW Motorrad Concept RR. Offering an exclusive preview of the future of BMW’s RR superbike series, this concept is a dream come true for motorcycle enthusiasts craving the thrill of motorsport-inspired engineering on everyday roads.
A First Glimpse into Tomorrow’s Superbike
SHERIDAN, WYOMING – May 24, 2025 – At the prestigious Concorso d'Eleganza Villa d'Este, BMW Motorrad has set the motorcycle world abuzz with the reveal of its latest innovation: the BMW Motorrad Concept RR. Designed to ignite passion in both everyday riders and hardcore track enthusiasts, this concept superbike is a thrilling preview of what’s to come for the next generation of BMW RR models.
Racing DNA Meets Everyday Performance
SHERIDAN, WYOMING – April 29, 2025 – Motorcycle enthusiasts, get ready to meet your new dream machine. BMW Motorrad USA has officially unveiled the 2026 BMW R 1300 RS—a high-performance sport touring motorcycle designed for riders who crave speed, comfort, and cutting-edge technology, all in one sleek package.
This dynamic new model isn’t just faster—it’s smarter, safer, and more customizable than ever before. With a top speed of 152 mph and an all-new 145 hp, 1,300 cc boxer engine, the R 1300 RS is the most powerful sport tourer in BMW’s iconic boxer lineup.
SHERIDAN, WYOMING – April 29, 2025 – BMW Motorrad USA has officially unveiled the eagerly awaited 2026 BMW R 1300 RT, and it’s nothing short of a game-changer for motorcycle touring enthusiasts. With a bold redesign, enhanced comfort, and cutting-edge technology, the new R 1300 RT offers riders a perfect blend of performance, luxury, and usability—making every journey more exciting and enjoyable.
Engineered for Effortless Power and Precision
SHERIDAN, WYOMING – April 20, 2025 - Exclusive DR-Z First Editions Now Available for Pre-Order in Germany
Limited to Just 50 Units Per Model
Suzuki motorcycle fans in Germany have reason to celebrate as the all-new DR-Z4S Enduro and DR-Z4SM Supermoto are now available to pre-order as limited First Editions. These exclusive versions, limited to only 50 units each, come with specially tailored accessory packages at no additional cost—offering riders exceptional value with a price starting at €9,699.
SHERIDAN, WYOMING – Mar. 4, 2025 – Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business. This move marked a significant shift in BMW Motorrad's distribution and sales strategy in the United States.
The Legacy of Butler & Smith