SHERIDAN, WYOMING – Mar. 4, 2025 – Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business. This move marked a significant shift in BMW Motorrad's distribution and sales strategy in the United States.
The Legacy of Butler & Smith
SHERIDAN, WYOMING – Feb. 24, 2025 – Shell Lubricants (Shell) and Ducati are excited to announce the launch of their exclusive new co-branded motorcycle oil, Shell Advance Ducati Genuine Oil 15W-50. This cutting-edge lubricant is designed to meet the demanding requirements of the next generation of Ducati engines.
Engineered for Peak Performance
SHERIDAN, WYOMING – February 20, 2025 – The Motorradmesse Erfurt, the ultimate event for motorcycle enthusiasts in Central Germany, is celebrating its 25th anniversary on March 22nd and 23rd, 2025. Over 18,000 square meters, leading manufacturers such as BMW, Ducati, Kawasaki, Yamaha, Suzuki, Triumph, Harley-Davidson, Indian and Voge will present their latest models. Visitors can not only admire the machines up close but also test them on site.
Motorcycle Premieres and a Diverse Supporting Program
SHERIDAN, WYOMING – Feb. 12, 2025 – BMW Motorrad USA has announced the return of BMW Motorrad Days Americas for 2025, once again headlining the renowned Barber Vintage Festival. This marks the third year of BMW Motorrad Days Americas, building on the success of the 2023 inaugural event that celebrated BMW Motorrad's 100th anniversary. Enthusiasts can mark their calendars for October 3-5, 2025, at Barber Motorsports Park in Leeds, Alabama.
A Celebration of Motorcycling
SHERIDAN, WYOMING – Jan. 09, 2025 – Suzuki has announced exciting updates for the V-Strom 800 adventure touring motorcycle for the 2025 model year. The versatile bike receives Euro 5+ compliance and a refreshed color palette, making it an even more appealing choice for riders seeking thrilling adventures and comfortable long-distance journeys.
Powerful and Characterful Engine
SHERIDAN, WYOMING – Jan.
SHERIDAN, WYOMING – Dec. 6, 2024 – Triumph Motorcycles is set to unleash the updated Tiger Sport 660 in January 2025, boasting a suite of new rider-focused technology designed to elevate the riding experience. Building on the success of the award-winning middleweight adventure sport bike, the 2025 model promises even greater versatility and performance.
Enhanced Technology for an Elevated Ride
SHERIDAN, WYOMING – Dec. 6, 2024 – Triumph Motorcycles, the iconic British motorcycle manufacturer, has announced its thrilling entry into the virtual world of Call of Duty®: Warzone™. Gamers can now experience the adrenaline-pumping action of riding a Triumph TF 250-X motorcycle in the new Resurgence map, Area 99, as part of Season 01.
Triumph TF 250-X Takes Center Stage
SHERIDAN, WYOMING – Dec. 6, 2024 – Moto2™ World Champion Ai Ogura has been crowned the winner of the 2024 Triumph Triple Trophy, marking a historic moment in the competition's history. Ogura is the first rider to secure the coveted trophy based on fan votes, solidifying his status as a fan favorite and showcasing his exceptional skills on the track.
A New Era for the Triumph Triple Trophy
SHERIDAN, WYOMING – Dec. 6, 2024 – Triumph Motorcycles is inviting Speed Triple owners to join them in celebrating the 30th anniversary of the iconic motorcycle. The all-day event will take place on Saturday, November 30th, 2024, at the Triumph Factory Visitor Experience in Hinckley, UK.
Celebrate Three Decades of the "Original Hooligan"