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Travel Safety

Goodyear’s Ultimate Guide to Safer, Smoother Summer Driving in Europe

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SHERIDAN, WYOMING – June 23, 2025 – Whether you're cruising through the lavender fields of France, winding through the Alps, or hitting the coastal roads of Spain, a European summer road trip promises unforgettable sights — but it also comes with a patchwork of road rules. Goodyear’s latest summer driving guide offers a helpful breakdown of what travelers need to know before hitting the road this season.

Summer Road Trips Made Safer: Goodyear Shares Essential Tire Tips for Holiday Drivers

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SHERIDAN, WYOMING – June 23, 2025 – As the excitement of summer travel builds, Goodyear is stepping in with expert guidance to help drivers across Europe stay safe and confident on the road. From coastlines to countryside adventures, proper vehicle preparation—especially around tires—can make all the difference for a smooth and enjoyable summer escape.

Be Road-Ready with Smart Tire Choices

Compelling Title: New Research Reveals Key Strategies for Effective Sustainable Travel Messaging

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SHERIDAN, WYOMING – Feb. 28, 2025 – Accor, Booking.com, and the University of Surrey have released a groundbreaking report detailing the motivations of sustainable travelers and offering crucial insights into optimizing communication strategies to encourage eco-friendly behaviors. This research, aimed at bridging the gap between intention and action, highlights the importance of clear, specific messaging to overcome traveler skepticism and promote sustainable practices in the hospitality industry.

Understanding Traveler Motivations