SHERIDAN, WYOMING – August 8, 2025 – For drivers who rack up the miles and refuse to compromise on comfort, Goodyear’s latest launch could be the upgrade worth circling on your calendar. The new Assurance MaxLife 2, now available in the USA and Canada, promises not just all-season capability but the brand’s longest tread life yet — backed by an impressive 85,000-mile (140,000 km) warranty.
SHERIDAN, WYOMING – August 8, 2025 – What if the tires you drive on today could help create the tires you’ll buy tomorrow — without harming the planet? That’s the vision turning into reality at Ecolomondo’s Hawkesbury TDP facility in Canada, where scrap tires are getting a second life as high-quality recovered carbon black (rCB). And the demand is already rolling in.
SHERIDAN, WYOMING – August 8, 2025 – Change is in the air at Nokian Tyres — and it’s not just about new tread patterns. The Finnish tire brand, known for combining safety with Scandinavian style, is shaking up its leadership team to drive fresh growth in North America and the Nordics starting September 1, 2025.
While boardroom shifts may seem distant to the average driver, these appointments could directly influence the tires rolling onto your next car — and the quality of service you receive at your local dealer.
SHERIDAN, WYOMING – August 8, 2025 – Farmers know that the right tires can mean the difference between a smooth harvest and a season of struggles — and GRI Tires has just given them a serious reason to upgrade. Fresh off rigorous testing by the Provana Group, GRI’s agricultural tire range has proven it’s not just meeting industry standards — it’s exceeding them in multiple real-world performance areas.
SHERIDAN, WYOMING – August 8, 2025 – Imagine cruising down the highway knowing your tires are not just gripping the road — they’re helping the planet. That’s the vision behind Giti Tire’s latest innovation: a prototype tire made with an impressive 93% sustainable materials.
With eco-conscious driving no longer limited to electric vehicles, Giti’s breakthrough shows that even the most overlooked car part — the tire — can lead the charge toward a greener future.
From Petroleum to Pine Resin: A Shift in Tire DNA
SHERIDAN, WYOMING – August 7, 2025 – What do the surface of the moon and your daily commute have in common? Not much—unless you’re Bridgestone, now taking its tire expertise beyond Earth in an exciting collaboration with Japanese space startup ispace. Together, they’re developing flexible tires for the smallest lunar rovers ever built, pushing the boundaries of mobility to places where roads don’t even exist.
SHERIDAN, WYOMING – August 7, 2025 – Yokohama Rubber is putting performance and luxury on the same road with its latest original equipment (OE) partnership, announcing that its high-end ADVAN V61 tires will come standard on the new Xiangwang S7 plug-in hybrid SUV by GAC Trumpchi.
SHERIDAN, WYOMING – June 23, 2025 – From dominating the world's most iconic racetracks to empowering everyday drivers with high-performance road tires, the Goodyear Eagle has become a symbol of excellence in motorsport and beyond. Celebrating its 45th anniversary, Goodyear is shining a spotlight on the legendary Eagle tire’s legacy—a story rooted in racing heritage and driven by innovation.
A legacy built on speed, innovation, and American spirit
SHERIDAN, WYOMING – June 23, 2025 – Fans of motorsport and aviation alike were treated to an unforgettable experience at this year’s 24 Hours of Le Mans, as the legendary Goodyear Blimp soared above Circuit de la Sarthe as part of its 100th anniversary tour.
SHERIDAN, WYOMING – June 23, 2025 – Winter driving in the Nordic region is about to get a major upgrade. Goodyear has announced the expansion of its UltraGrip Ice 3 tire line, introducing 44 new sizes in 2025 to meet the growing demand for high-performance, non-studded winter tires.
More Size Options for Modern Vehicles