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Tire

Bridgestone Rolls Out Eco-Friendly Tire Made with 70% Recycled and Renewable Materials

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SHERIDAN, WYOMING – May 14, 2025 – Sustainability just took a bold step forward for the commercial trucking world as Bridgestone Americas unveiled a groundbreaking demonstration tire made with 70% recycled and renewable materials—offering a promising solution for fleets aiming to reduce their environmental impact without sacrificing performance.

A Greener Road for Commercial Fleets

Volkswagen Tiguan Gets a Winter-Ready Upgrade with Vredestein Wintrac Pro Tires

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SHERIDAN, WYOMING – May 14, 2025 – Just in time for winter adventures and chilly commutes, Volkswagen has teamed up with Apollo Tyres to bring premium cold-weather confidence to its Tiguan SUV. The automaker has selected the Vredestein Wintrac Pro as the official winter tire for its popular European model—giving drivers more control, safety, and comfort when it matters most.

Engineered for Snow, Ice, and Everything In Between

Continental and DFDS Drive Green Transportation Forward with Electric Truck Partnership

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SHERIDAN, WYOMING – May 14, 2025 – A bold step toward greener road freight is taking shape as Continental and DFDS join forces to champion environmentally friendly intermodal transportation. The collaboration brings high-performance tire solutions and smart monitoring technology to DFDS’s growing fleet of electric trucks—paving the way for cleaner, more efficient logistics across Europe.

Paving the Road to Sustainable Transport

ADVAN Tires Drive Dramatic Victory in Japan’s Premier Racing Series

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SHERIDAN, WYOMING – May 12, 2025 – In an electrifying display of speed, skill, and tire performance, the UNI-ROBO BLUEGRASS FERRARI, riding on YOKOHAMA’s global flagship ADVAN tires, surged from the back of the grid to claim a stunning victory in the GT300 class of the 2025 AUTOBACS SUPER GT Series Round 2 at Fuji Speedway.

Smarter Tires, Safer Drives: How Intelligent Tech Is Revolutionizing SUV Performance

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SHERIDAN, WYOMING – May 6, 2025 – If you think tires are just rubber circles that get you from point A to B, think again. A new wave of smart tire technology is transforming the driving experience for SUV owners, bringing more safety, performance, and cost-efficiency to the road—especially for those who venture beyond the pavement.

Goodyear Rolls Out Next-Gen LMP2 Slick Tires at Le Castellet ELMS Race

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SHERIDAN, WYOMING – May 6, 2025 – Motorsport fans and endurance racing teams have something to cheer about as Goodyear debuts its latest high-performance LMP2 slick tires at the 4 Hours of Le Castellet, part of the 2025 European Le Mans Series (ELMS). With promises of improved durability, faster warm-up times, and better drivability across a wide range of driver skill levels, this new tire is set to redefine endurance racing performance — just in time for the prestigious 24 Hours of Le Mans.

A Tire Built for the Challenges of Endurance Racing

Yokohama Rolls Out Durable, Fuel-Efficient 116R Tire for Regional Fleets

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SHERIDAN, WYOMING – May 6, 2025 – Drivers and fleet managers across the country can now hit the road with more confidence and efficiency, thanks to the launch of Yokohama Tire’s newest innovation—the 116R premium regional all-position steer tire. Proudly made in the USA at the company’s Mississippi plant, the 116R promises to bring durability, longevity, and superior fuel economy to regional and super-regional trucking operations.

Ride Smarter and Faster: Apollo Vredestein Unveils the Game-Changing Superpasso Pro Bike Tire

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SHERIDAN, WYOMING – May 6, 2025 – Cyclists, take note: a new era of performance and comfort has arrived with the launch of the Vredestein Superpasso Pro, Apollo Tyres' latest innovation in high-performance road bike tires. Whether you're racing competitively or cruising through countryside roads, this tire is engineered to make every ride smoother, faster, and more reliable.

Designed for Speed, Built for Confidence

Polestar 3 Rolls Out with Continental SportContact 7 Tires for a Smoother, Safer Drive

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SHERIDAN, WYOMING – May 6, 2025 – Driving just got a lot more exhilarating—and safer—thanks to Polestar’s latest announcement. The highly anticipated Polestar 3 will come straight from the factory equipped with Continental’s premium SportContact 7 tires, combining top-tier performance with a quiet, energy-efficient ride.

This smart move blends cutting-edge tire technology with Polestar’s signature Scandinavian design, promising drivers a powerful electric SUV experience without sacrificing comfort or safety.

Michelin Rolls Ahead with Software Innovation Thanks to Thales Partnership

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SHERIDAN, WYOMING – May 6, 2025 – Michelin, the iconic tire brand known for powering everything from bicycles to space shuttles, is accelerating its digital transformation with a powerful new partner. In a strategic move, Michelin has joined forces with global tech leader Thales to protect and expand its growing software business using the Thales Sentinel software monetization platform.

From Rubber to Algorithms: Michelin’s New Era of Innovation