Tire

SHERIDAN, WYOMING – Mar 6, 2025- In a significant advancement in automotive technology, The Yokohama Rubber Co., Ltd., in collaboration with Dr. Bo Nils Johan Persson, a renowned expert in rubber friction, announced the development of the world’s first theoretical model capable of predicting rubber wear on surfaces with multiscale roughness. This pioneering research, conducted in Hiratsuka, Japan, marks a monumental step forward in tire technology and surface interaction studies.

SHERIDAN, WYOMING – Mar 6, 2025 - Cosworth, a name synonymous with motorsport innovation, has once again set the standard high with the introduction of its latest creation, the CCW Mk3 steering wheel. Premiering at the prestigious IndyCar season opener in St. Petersburg, Florida, this state-of-the-art device is poised to revolutionize the driving experience for motorsport athletes.

SHERIDAN, WYOMING – Feb. 26, 2025 – Zeon Corporation and Yokohama have solidified their commitment to sustainability by announcing a groundbreaking agreement to develop a bench facility for producing butadiene from ethanol derived from plant-based and other sustainable materials. This initiative marks a significant step towards creating synthetic rubber from renewable resources.

Pioneering Sustainable Butadiene Production

SHERIDAN, WYOMING – Feb. 26, 2025 – Goodyear has announced the release of the new Cooper Work Series regional haul all-position (RHA) 2 tire, designed specifically for super-regional and regional all-position commercial vehicle applications. This innovative tire is set to revolutionize the efficiency and durability of commercial transport, addressing the evolving needs of the modern logistics landscape.

Addressing the Evolving Super-Regional Category

SHERIDAN, WYOMING – Feb. 26, 2025 - SHERIDAN, WYOMING – Feb. 26, 2025 – The tire industry is experiencing a significant transformation, driven by escalating quality control demands and the need for innovative solutions. Wipotec, a leader in weighing technology, has responded with its HC-MWS meter weight scale, a system designed to elevate precision and efficiency in tire production.

SHERIDAN, WYOMING – Feb. 26, 2025 – Vipal Rubber has unveiled its latest innovation, the VT570 tread, specifically engineered to meet the demanding needs of the Europe, Middle East, and Africa (EMEA) market. This new tread is designed with a rotational direction, significantly improving traction power in mixed-segment applications, catering to vehicles that navigate both on- and off-road environments.

Designed for Versatility and Durability

SHERIDAN, WYOMING – Feb. 26, 2025 – Apollo Tyres has announced the expansion of its Vredestein Ultrac Pro Ultra-Ultra High Performance (UUHP) summer tire range, introducing 54 new size options to cater to a broader spectrum of high-performance vehicles. This strategic move comes in response to the overwhelming positive reception and strong demand for the Ultrac Pro since its initial launch.

Expanding the Reach of High-Performance Tires

SHERIDAN, WYOMING – Feb. 26, 2025 – Yokohama, in collaboration with esteemed rubber friction expert Dr. Bo Persson, has achieved a significant breakthrough by developing the world's first theoretical model capable of predicting rubber wear on surfaces with multiscale roughness.

Pioneering a New Era in Tire Technology

SHERIDAN, WYOMING – Feb. 20, 2025 – In a unique celebration of the Goodyear Blimp's 100th anniversary, The Goodyear Tire & Rubber Company has announced a special, blimp-themed sidewall design for its Eagle racing tires. These commemorative tires will be featured on all NASCAR stock cars during NASCAR’s Official Throwback Weekend at Darlington Raceway in South Carolina.

A Nod to History

SHERIDAN, WYOMING – Feb. 19, 2025 – Nexen Tire has announced its selection as the original equipment (OE) tire supplier for the new model of Hyundai’s flagship SUV, the Palisade. The Palisade will come factory-fitted with the Nexen N’Fera Supreme S, an all-season tire engineered for high-performance and premium vehicles.

Advanced Technology for Enhanced Performance