Travel Tips

SHERIDAN, WYOMING – Feb. 28, 2025 – Accor, Booking.com, and the University of Surrey have released a groundbreaking report detailing the motivations of sustainable travelers and offering crucial insights into optimizing communication strategies to encourage eco-friendly behaviors. This research, aimed at bridging the gap between intention and action, highlights the importance of clear, specific messaging to overcome traveler skepticism and promote sustainable practices in the hospitality industry.

Understanding Traveler Motivations

SHERIDAN, WYOMING – Feb. 13, 2025 – The global travel industry is back in full force, and ITB Berlin 2025 is a testament to its resurgence. With record-breaking exhibitor numbers, expanded floor space, and a renewed focus on innovation, the world's leading travel trade show is set to be the industry event of the year.

Positive Industry Sentiment Reflected at ITB Berlin