Nutrition & Diet

New York – November 10, 2026 -- Costco members can now buy Seed's DS-01 Daily Synbiotic in a Costco-exclusive 100-count jar, a 50-day supply priced at $74.99. The launch covers all Costco locations nationwide and is Seed's first move into the club channel.

Seed Adds Costco to a Growing Retail Lineup

Seed calls itself the number-one gut health supplements brand in the U.S. and says its revenue has grown 13x over the past five years while the company stayed profitable. DS-01 already sells through Amazon, Target, Sprouts Farmers Market and Erewhon. According to SPINS data covering the 24 weeks ending in January 2026, it is the leading digestive health probiotic at both Target and Amazon (combined Amazon and Target sales).

Costco is now the company's largest retail channel yet. CEO Cathrin Bowtell said the partnership brings Seed's science to more people "with greater value and easier access than ever before."

Shanghai – November 08, 2026 -- German nutrition brand inne has unveiled a peptide-based protein product designed for women, plus three China-specific "Blue Hat" health foods, at the China International Import Expo (CIIE) in Shanghai. The company calls the protein launch a world premiere.

Three liquid supplements target Chinese families

The first three products in inne's Chinese "Health Food" range are liquid preparations: one with calcium, zinc and vitamin D, one with zinc and several vitamins, and one with vitamin C. The brand had announced them before the fair.

"Health Food" is its own food-law category in China. Depending on the product, authorities require a registration or notification procedure, and products in the category carry a blue logo often called the "Blue Hat."

WEST PALM BEACH – November 06, 2026 -- A new longevity-focused wellness brand called IAN will launch its first product on December 22: an eight-gummy daily sachet that packs 24 ingredients into a Dragon Melon Yuzu stack. Founder Richard Laver built it to support mental clarity, antioxidant defense, healthy aging, and gut health.

Each sachet delivers 10 grams of fiber for 40 calories

One sachet contains 10 grams of fiber, 3 grams of sugar, and 40 calories. IAN describes the formula as a mix of foundational nutrition and longevity-minded ingredients in a single daily serving.

The packaging is portable and design-forward, meant to move from the morning routine to wherever the day leads. Early access sign-ups and the full ingredient list are available at TryIan.Co.

Summerville – November 05, 2026 -- Shoppers who want supplements verified by an independent body now have more than 60 Thorne products to choose from that carry NSF Certified for Sport status, including the newly certified Protein Optimizer and Vitamin B12.

Thorne describes the lineup as one of the largest in the industry.

The certification covers testing, audits and ongoing monitoring

NSF Certified for Sport combines independent product testing, formulation and label review, manufacturing facility audits and ongoing monitoring. The program helps verify that product contents match label claims. It also checks for unsafe levels of contaminants and tests finished product lots for substances banned by major athletic organizations.

Austin, Texas – October 06, 2026 -- University of Texas quarterback Arch Manning and his mother, Ellen Manning, are fronting a new national campaign for Humann, maker of SuperBeets, the company's heart-health supplement brand built on nitric oxide research.

The campaign debuted ahead of the Allstate Red River Rivalry weekend and spans social, digital and community content featuring the mother-son duo alongside a cardiologist. A tailgate-themed video marks the launch, with additional social shorts rolling out through the college football season. Fans can get 20% off at Humann's microsite using the promo code MANNING20.

Newport Beach, Calif. – October 05, 2026 -- Sequel Brands is putting biohacker Gary Brecka's personal supplement picks on retail shelves across five of its fitness and wellness franchises, giving gym members a curated way to buy the products he uses in his own routine.

The collection launches across five franchise brands

The retail rollout covers Ultimate Longevity Center, Pilates Addiction, BODY20, iFlex Stretch Studios and beem Light Sauna. The initial lineup includes H2Tab, BodyHealth's PerfectAmino and Electrolytes, Baja Gold Mineral Sea Salt, and Cymbiotika, with more products expected to join later.

Manassas, Va. – October 03, 2026 -- As GLP-1 medications continue to suppress appetite for millions of users, PureHealth Research has launched a supplement collection designed to address a side effect that gets far less attention than weight loss itself: nutrient shortfalls caused by eating less.

Reduced food intake cuts more than calories

When appetite drops, so does the volume of food delivering protein, electrolytes, and fiber to the body. According to PureHealth Research, muscle maintenance and digestive comfort are the two areas people on a GLP-1 journey most commonly report noticing changes in.

Palm Desert, Calif. – October 02, 2026 -- The California Date Commission has kicked off National California Date Month, running throughout October, with a two-sided digital billboard in New York's Times Square and a nationwide recipe contest aimed at home cooks.

Coachella Valley supplies 85% of all U.S.-grown dates

California Dates are grown in Southern California's Coachella Valley, which produces roughly 85% of all dates cultivated in the United States. The fruit is picked at peak ripeness, washed, sorted, and shipped fresh with no added sugar or artificial processing. A 40-gram serving -- about two jumbo Medjool dates or six medium Deglet Noor dates -- provides 3 grams of dietary fiber, six B vitamins, seven essential minerals including potassium and magnesium, and antioxidant polyphenols.

New York – – September 30, 2026 -- Tmrw, a daily longevity drink formulated to replace more than 20 individual supplements with a single scoop, officially launched in the U.S. today. The NSF Certified for Sport product packs 88 science-backed ingredients into one clinically dosed formula covering longevity, gut health, cognition and foundational nutrition.

Founders Anthony Baxter and Stuart Vaughan, previously behind Simply Nootropics, spent more than two years and over 100 formulation iterations developing the product. Baxter said the idea grew from watching customers stack one supplement for energy, another for gut health and another for longevity, and from his own burnout while running a high-growth digital agency.

Carlsbad – September 30, 2026 -- Qualia Life Sciences launched Qualia Perimenopause on September 29, a hormone-free supplement taken once daily that the company says cuts overall perimenopause symptom burden by about 62% after 28 days.

The formula combines seven natural bioactives in one capsule

Qualia Perimenopause contains seven non-GMO ingredients, including three branded components that have been clinically studied on their own. The product is also soy-free, gluten-free, dairy-free, and does not require refrigeration.

A 28-day study compared three candidate formulas head-to-head

In an in-home trial, Qualia's formula was tested against two other perimenopause products over 28 days. By the end of the study period, participants using Qualia Perimenopause reported roughly a 62% reduction in overall symptom burden compared to their baseline, outperforming the two comparison formulas.