Nutrition & Diet

New York – September 28, 2026 -- Dose has launched Dose for Blood Pressure, a doctor-formulated liquid supplement designed to support healthy blood pressure, blood flow, vascular function and circulation. The product went on sale August 31 exclusively at dosedaily.co, priced at $90 for a three-pack or $160 for a six-pack of 16 fl oz bottles (8 servings each), or $4.99 per single-serving 2 fl oz bottle and $99 for a 24-pack.

Toronto – September 25, 2026 -- A Consumer Reports investigation into 17 prenatal vitamins found wide variations in nutrient levels, including folic acid, a nutrient essential for neural tube development in early pregnancy. Among the brands tested, Bird&Be's Complete Prenatal Pack met all of its label claims, according to the report.

Prenatal vitamins largely go unchecked before reaching store shelves.

Consumer Reports noted that prenatal vitamins are a routine part of prenatal care, yet the category remains largely unregulated. Brands are not required to verify their contents before products reach consumers, creating inconsistency in nutrient dosing across the market.

New York – September 24, 2026 -- National Extra Virgin Olive Oil Day, marked every September 30, turns 10 this year, and Olive Oils From Spain is using the milestone to push American cooks beyond their single go-to bottle.

The campaign, dubbed a Spanish Flavor Renaissance, highlights that Spain grows more than 200 olive varieties across a production history spanning 3,000 years. Flavor profiles range from delicate green apple and almond notes to bold, peppery finishes.

Spain supplies nearly half the world's olive oil

Spain is the top global producer, accounting for close to half of worldwide supply, grown across 360 million olive trees described as the largest man-made forest on Earth. Four signature varieties define the range: the bold Picual, the sweet Arbequina, the balanced Hojiblanca, and the herbaceous Cornicabra.

Las Vegas – September 24, 2026 -- Lucy Goods, Inc. has launched LUCY REVIVE, a chewing gum the company calls the first non-stimulant energy product, available now direct-to-consumer at lucy.co and on Amazon.

The gum skips caffeine entirely, targeting cellular energy instead of blocking fatigue signals

Unlike coffee, energy drinks, or energy shots, which work by masking tiredness, LUCY REVIVE uses a blend of micronutrients and nootropics designed to support the body's own energy production. It contains no caffeine and no nicotine. The company says users can take up to six pieces a day, spaced throughout as needed, and that it is meant to complement -- not replace -- a morning coffee.

Downers Grove – September 24, 2026 -- Optimum Nutrition has launched a new ready-to-drink shake combining 30 grams of protein with 8 grams of prebiotic fiber, targeting consumers who want both muscle support and gut health benefits in one product.

Fiber joins protein as a top consumer priority

Roughly 31% of Americans say they're seeking more fiber in their diets than a year ago, according to Ipsos data cited by the brand. Nearly one-third of Americans fall short of the recommended 28 grams of daily fiber, per the International Food Information Council. Optimum Nutrition's new 30G Ultra-Filtered Milk Protein Shake + Fiber aims to close that gap without sacrificing taste.

Los Angeles – – September 23, 2026 -- Make Time Wellness, the women's brain health supplement line founded by Emma Heming Willis, is expanding its retail footprint with a QVC appearance on Friday, September 25, and a launch in Meijer stores on October 1.

Scientific advisor joins QVC's Over 50 & Fabulous segment

Dr. Nicole Beurkens, PhD, the brand's scientific advisor, will appear on QVC to discuss the company's hero product, Make Time for Brain, Body & Beauty. She will walk viewers through the science behind the formula and answer questions drawn from her clinical practice.

"Supporting cognitive function, mood, and overall brain resilience is essential at every stage of life," Dr. Nicole said, adding that bringing education and science-backed solutions to more women through QVC and retailers nationwide helps make brain health part of everyday wellness.

New York – September 23, 2026 -- Expert Consumers has named Needed the top pick in its 2026 review of prenatal vitamins with choline, citing a disclosed 200 mg dose delivered through both capsule and powder formats.

A 200 mg dose covers 44% of pregnancy's daily choline target.

The National Institutes of Health's Office of Dietary Supplements sets the adequate intake for choline at 450 mg per day during pregnancy and 550 mg during lactation. Needed's 200 mg serving meets about 44% of the pregnancy target and 36% of the lactation target, according to the review. NIH guidance notes many prenatal supplements contain little or no choline, a nutrient tied to cell membrane structure and early brain development.

Seattle – September 22, 2026 -- A whitefish sold in the freezer aisle of most major grocery stores is drawing new attention as a whole-food protein source, delivering 26 grams of complete protein per 3.5-ounce serving. Wild Alaska Sole, often labeled Wild Alaska Flounder in the U.S., comes from Alaskan waters and contains all nine essential amino acids the body cannot produce on its own.

The fish arrives as shoppers increasingly scrutinize where their protein comes from, not just how much of it they're eating. Many high-protein products on store shelves rely on soy or vegetable isolates, while Wild Alaska Sole offers protein in its natural, unprocessed form.

Manassas, Va. – September 20, 2026 -- American Vitality has introduced Liver Nurture, a supplement formulated to support liver function, bile flow, and the body's natural detoxification processes. The Manassas, Virginia-based company built the formula around nine ingredients: Milk Thistle, Turmeric, Black Pepper, Beet Root, Dandelion, Artichoke, Ginger, L-Cysteine, and Glycine.

The company says the launch responds to growing consumer interest in liver wellness beyond diet changes alone, with more shoppers researching botanical and amino-acid-based formulas to support the liver's natural processes.

Milk Thistle and Beet Root target enzyme and bile balance

Milk Thistle, which contains silymarin, and Beet Root are included to support healthy liver enzyme levels that fall within a normal range, along with normal bile flow.

Calgary, AB – September 19, 2026 -- Real Mushrooms' Cordyceps 120 Count Capsules, marketed to support energy levels, oxygen utilization and physical performance, have received NSF Certified for Sport status for the small-format bottles sold in the U.S.

Canadian bottles earn a separate certification tier

In Canada, both bottle sizes of the Cordyceps capsules achieved NSF Contents Certified status, a distinct designation from the U.S. Certified for Sport label.

Contents Certified checks label accuracy, Sport adds banned-substance testing

NSF Contents Certified verifies ingredient identity, label accuracy and declared amounts, testing the product against predefined contaminant requirements. NSF Certified for Sport builds on that by adding testing for substances banned by major athletic organizations, along with expanded oversight of ingredients, suppliers and manufacturing processes.